Why a LinkedIn Page is a Must for Your Business
Whether you have a small business or run a large corporation, without a company LinkedIn page you’re missing a valuable marketing opportunity. Unlike a personal LinkedIn page, the company page works in a way that specifically fits the needs of a business.
How it Works
All you need to start a LinkedIn page is a company email address. Then you can assign admins who will be in charge of managing the page. Keep in mind that whoever you assign as a page admin will have full access to the page; which includes things like the page settings, posting, ad adding or removing other admins from the page. Otherwise a LinkedIn company page works pretty much the same as a personal page. You can post to the page and interact with other users profiles and pages.
Important Distinctions
Although a LinkedIn page works very similarly to a person page there are a few key differences. First a company page will always be visible to the public by default. That means that anything you post to the page will directly affect your company’s SEO score. Of course, you’ll want to use this to your advantage by posting content from your company web site that incorporates your keywords as much as possible in order to strengthen your company’s web presence.
Benefits
Some of the added benefits of a company LinkedIn page is that you can keep track of the level of interaction with your page. Not only can you easily gauge the effectiveness of each post but you can also know when other people on LinkedIn are talking about your page. LinkedIn provides analytics which will give you data on how many times your post was seen and clicked on as well as the number of likes, comments, and shares. The notifications feature on LinkedIn company pages also alerts you when other LinkedIn users tag your company on their own posts. When users type your company’s name into their post, LinkedIn automatically gives them the option to tag your company. This also invites other users to click on the tag and be redirected to your company page.
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