Website Mistakes Companies Make That Can Ruin Their Business
Company websites matter just as much as the quality of your products and services. What a website does is give customers access to your company culture, mission and vision statement, gallery, and the ways in which they can contact you. The internet is a pivotal part of the 21st century, and if your website is outdated, it lets customers know that your business isn’t keeping up with the times. Essentially, your website represents your business on your behalf. Therefore, you want to make sure that it’s user-friendly and visually appealing. Keep reading to learn about mistakes companies make that can ruin their business.
Investing in DIY Websites
Unless you’re an expert in website design or have a lot of patience, a DIY website is only going to drive you crazy. There are often television ads that sell you on only paying about thirty bucks to build a professional looking website which is extremely affordable, but it will take too much time trying to learn and navigate through the website-developing site itself. After all of that work, your website still may look unappealing, be challenging to navigate through, and people may not even be able to access you quickly in a web search.
Not Having a Clear Focus
Your website needs to be practical. Visitors should automatically have an idea of what your specific industry is, how your products and services will benefit them, and what they can do to learn more about what you’re offering them and how to reach out to you. One common mistake is when business owners feel the need to include exhaustive information about themselves and the business on the website. The reality is that as technology has advanced, people have shorter attention spans. It’s best to keep things concise, so you don’t lose your target audience.
Not Hiring a Professional
Everyone knows a kid or two that seems tech savvy. By default, it appears that when a person is within a certain age demographic, it makes them excellent at tackling all things technical. Web design involves a lot of skills such as color theory, understanding layouts, copywriting, editing videos, and so much more. You need a skilled professional to streamline your website and bring it to life.
Forgetting About SEO
After your website looks the way you want it to, you need to make sure that people will be able to find you on the web. Search engine optimization or SEO allows people to find your company easily. Make sure that each page has a title or description that fits within Google’s guidelines.
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