Voice Search Optimization Tips for Small Businesses
When you optimize your website for voice search, you will have to take a slightly different approach.
If you’ve ever used Siri on your phone to find out information on your behalf or spoken to Alexa to play some of your favorite music, you already know just how compelling voice-powered searching can be. But you may not realize that in order to optimize for search engines, you have to factor for voice search into your equation. The amount of mobile search users is growing more and more each year, making mobile-friendly and voice search capabilities more critical. When you optimize your website for voice search, you will have to take a slightly different approach. With that in mind, read on to learn how you can optimize for search engines in ways that are aligned with how consumers use voice search every day!
Focus More on Local SEO
You may have already chosen to optimize your website for all local traffic. That makes sense if you have a small, independent company that depends on customers in your immediate area. It is also a good strategy if you are trying to appeal to those who perform voice-powered searches. A lot of users who use voice search functions are looking for solutions close by, so Google is much more likely to display businesses and websites with specific proximity when voice searches are performed. By devoting more of your efforts to hyper-local optimizations, you’ll be much more likely to show up in voice search results.
Build an FAQ Page
Agencies that provide you with SEO services will inform you that the way we use voice searching differs slightly from your traditional web searches. When we type in a search on our computers, we usually only use a couple of essential words and hope that Google understands the meaning. But when we use a voice search, it is a bit more controversial. We will typically speak in complete sentences and will create queries in a question form. It makes plenty of sense, then, that you would want to have an FAQ page on your company website that accurately asks and answers those types of questions. Do some research and figure out how voice searchers are formatting these queries.
Keep Everything Simple
As mentioned earlier, voice searches tend to be on the casual side. When creating content for your blog or choosing keywords, you’ll want to take the more conversational approach. When in doubt, try to keep things simple. Opt for more concise sentences and natural language. A lot of experts advise writing with an eighth-grade reading level, since voice search users will want quick and easy answers.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.
