Tips to Give Your Posts Mass Appeal
The world is full of diversity, and that is perfectly reflected through social media where people of all backgrounds and ways of life share their opinions. Because of this, your business might not interest everyone exactly, but there are a few simple tricks that you can do to make your social media posts more accessible to your audience. Here are some easy tips to draw more people in with your posts.
Clarity
The first thing you should ask yourself about your social media posts is if they are clearly conveying your ideas. Often people are scrolling through Twitter, Facebook, or Instagram, and if something doesn’t grab their attention right away, then they might miss it. Try to simplify your text to make it more readable. Also, you should always add a picture because the internet is a very visual platform. Even if you have the option to change your font, you should avoid anything in a script for scrolling cursive patterns because that isn’t as easy to read.
Variety
Sometimes, when you have to write multiple posts on a regular basis, you might fall into the rut of doing the same thing over and over. For example, your CTA might be a little lackluster, and simply say “click here,” or every blog might have the same introductory line. It’s so important that you put effort into changing up your regular pattern every once in a while. It’s true that audiences like consistency, but to stay engaging you need to be intentional about what you repeat and make everything else fresh and new.
Accessibility
Lastly, to appeal to as wide an audience as possible, you should think about making your posts accessible to everyone. When it comes to social media, many businesses might overlook the members of their audiences with disabilities. But people who have vision and hearing impairments or a disability that affects reading, like dyslexia, are an equally valuable part of your consumer base. Consider adding captions to all of your videos and adjusting your text so that it easy to read.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.
