Tips on Selecting Your Infographic Color Schemes
Images alone are attention-grabbers and easy to understand, but they often lack information. Words provide more detail but are more gradual to process. Presenting the infographic! Infographics are bite-sized pieces of information that almost everybody can digest. They combine the strengths of both graphics and words to communicate in a mighty way with just any audience. Here are several tips on selecting your infographic color schemes for your business.
Utilize On-Brand Colors
Color can increase brand awareness by a lot! If you want your customers to remember your brand, choosing your brand colors is essential as you build your infographic color schemes. Think about the audience that’s going to view your content. Remember that selecting your infographic color schemes will depend on who your target audience is. For instance, a toy company would be attracted by bright primary colors.
Use Colors Relevant to the Infographic
The colors you decide on should be relevant to your infographics’ content. Does the infographic discuss lipsticks? Use shades of red. Also, information about coffee should be presented with plenty of warm tones of brown that are suitable for the graphic’s content. Moreover, use relevant colors that help your viewer’s mind connect and easily understand and retain the data. For instance, yellow tends to make people feel happy and positive. However, too much of one color can overwhelm you. That’s why balance is crucial when selecting your infographic color schemes.
Trigger Emotion
Make sure to familiarize yourself with color psychology so you can strategically use the colors to trigger the emotions you want your audience to feel. Color impacts our decisions, feelings, and behavior in ways we don’t consciously recognize. How do you want your target audience to feel or complete after seeing your infographic?
Determining a Specific Number of Colors
You also don’t want to utilize too many colors on your infographic. This can distract from the data you’re trying to present. But too few colors will create a boring infographic. So, 2-3 colors are ideal. Additionally, consider how you’ll use your primary and accent colors to emphasize or de-emphasize critical areas of your graphics.
Furthermore, use colors that complement together. There are 3 ways to select color schemes:
- Monochrome color schemes can be produced by choosing a single color and changing all other characteristics, such as saturation (which impacts the brightness and purity of the color) and the value (how much black and white is added to a specific color).
- Triadic color schemes are produced by choosing three colors that meet in the middle on the color wheel.
- Lastly, complementary color schemes mix contrasting colors like green, red, and orange.
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