Technology Trends and Content Marketing in 2017
What are the trends in technology that content marketers will be working with next year?
Content marketing consistently evolves. It is no longer enough to simply produce generic content and many of the strategies of the past are outdated and could have a negative impact on your brand. As time has passed, successful brands take cues from advances in technology to develop effective content marketing strategies. Take the instance of the growing importance of mobile – companies able to harness the evolution of our web consumption habits will be most able to reap the benefits. Here are some other technology trends for 2017 that we should see affect content marketing strategies.
AI
Artificial intelligence is getting more and more sophisticated every year. Though AI on its own is capable of producing content, humans working in conjunction with AI are much better at accomplishing tasks than man or machine alone. AI can be used to understand your audience better through analysis of keywords and formatting your content for SEO. AI will definitely be more and more important for content marketing as the years progress.
The Internet of Things
New devices are able to communicate with each other through networked connections because of the new “Internet of Things”. Content marketers will be challenged to create content that can respond to various devices within this internet of things.
Virtual Reality
Virtual and augmented reality had a big year in 2016 thanks to the popularity of Pokémon GO and the growing popularity of VR headsets. With a growing appetite and need for visual content, the potential for content marketing in virtual and augmented reality setups is almost limitless and will be explored in the upcoming years.
Live Streaming
Recent developments in social media have pointed to a growing importance for live streaming. Periscope was one of the first apps to explore this, but Facebook’s new live streaming feature has really brought this to the forefront. Live streaming gives content marketers a new platform to develop more in-demand and live content. 2017 should be a year in which marketers explore this new technology to figure out what will work on this new platform.
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