If you’ve visited Twitter’s home page lately, you’ve probably noticed the announcement about a new Twitter on the way, or you may have heard about it on radio or TV. As you can see on this page, what you’ll find on the new Twitter is a different layout.
A new social media application popping up on more and more websites is the Wibiya social toolbar. It resembles a true toolbar and resides at the bottom off website page. It’s very customizable, so the toolbar will look different for every company, but you can expect to see the logos of other social media on it.
Google has just upgraded the average social networking site to the next level with their new product, integrated into your Gmail account, Google buzz. Having multiple social networking sites with multiple news feeds can be quite overwhelming, not to mention difficult to sort through the information while trying to select what is actually meaningful to you. Google buzz is Google’s attempt at organizing that information and making it relevant to you and your personal interests.
Social media is not necessarily a known term of the past, but undoubtedly a driving force of the future. Companies are quickly learning that if they intend on reaching their internet-savvy audience in as many ways as possible, integrating a social media marketing campaign into their existing communication strategy isn’t just necessary, it’s imperative.
