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Facebook recently announced it’s changing access to the site to an HTTP Secure (https) connection. The change will increase the security for those access the site. As you’ve probably guessed, you can identify a secure connection when a site’s URL begins with “https:” instead of “http:.” For more on this story, read this article.
There is a lot of great blogging hints in this article, but we’d like to focus on the first one. It’s important to measure your blog’s marketing success, because as the only saying goes, if you’re not measuring, you’re not marketing. An important first step is making sure you know your blog’s purpose. The article mentions three different types of blogs, and each has a different measure of success.