All the hype over Google Instant has overshadowed Google’s efforts to take on Facebook with a social network of its own. Many have seen this coming through Google’s acquisitions recently. Now rumor has it that the network, Google Me, is coming this fall and far from being an alternative to Facebook, it will be a layer of social media features added to its existing products.
As we predicted a couple weeks ago, when we first posted about Google Instant, there’s a lot of discussion about its impact on search engine optimization (SEO). As a quick review, Google Instant is a new feature in which Google returns results as you type. As this article points out, there’s still a lot to hash out when it comes to the influence of Google Instant on your SEO.
If your company’s blog is up and running and you’re regularly updating it with new posts, congratulations. You’re optimizing your site and moving up in search engine results. Now you’re ready for the next step: getting links to your blog posted on other sites. The more links there are to your site, the higher your site will be in search results. This article from Entireweb.com has a number of good suggestions for getting links to your blog.
Advertising Age has provided further arguments on the importance of Search Engine Optimization (SEO) pointing out that it’s the most important way of building a company’s customer base. There are many different components to an optimized site, and we wanted to pass on some of them to give you an idea of what people mean when they talk about SEO.
t is no secret that the Internet is the newest, and some tend to think most powerful, medium in today’s advertising world. But who hasn’t been annoyed by the random moving pop-up or turned off by the obnoxious noisy banner or sent away by the continuous spam e-mails? I think we all have. Understanding the Internet’s power as an advertising medium is vital to a company’s marketing success, but you want to make sure it’s done the right way.
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Search engine optimization has certainly become a new phenomenon in the last few years when referring to search engines such as Google, Yahoo, MSN, etc., but the real question is; how important is it?
iProspect previously partnered with JupiterResearch in December of 2007 and January of 2008 to create a research study on exactly how search engine users utilize search engines and what companies should be considering when establishing their websites based on SEO.
