Facebook is getting in on the location-based social networking act, with Facebook Places. If you have Facebook on your mobile device, you may have notice this new feature the last time your app updated. Facebook Places lets you let your network know where you are when you check in. Facebook’s blog post outlines the main features of Places.
We’re not letting any cats out of the bag by proclaiming that location-based social networking is the next big thing. Talking heads have been falling all over each other to declare location-based services such as Foursquare, Gowalla, Yelp, and Brightkite this year’s “Twitter.” However, it isn’t entirely clear how businesses can best utilize these networks. Despite this problem, there are things you can do to be ready when the corporate strategies come along.
