Earlier this week, TechCrunch reported the Google’s Chrome had overtaken Mozilla’s Firefox as the browser most often used to access its Website. Granted this is only one site’s statistics, but it does point to Chrome’s growing popularity.
As this article states, one in five Google searches focuses on a business with a specific location. This more than anything else highlights the value of a Google Places listing. These accounts bring local customers right to the businesses’ doorsteps by allowing the businesses to show up in searches for specific lines of business, provide maps to their locations, and provide photos and other pertinent info that customers need to know. In addition, there are functions that allow satisfied customers to leave reviews for others to see. Here are some additional benefits to Google Places.
All the hype over Google Instant has overshadowed Google’s efforts to take on Facebook with a social network of its own. Many have seen this coming through Google’s acquisitions recently. Now rumor has it that the network, Google Me, is coming this fall and far from being an alternative to Facebook, it will be a layer of social media features added to its existing products.
As we predicted a couple weeks ago, when we first posted about Google Instant, there’s a lot of discussion about its impact on search engine optimization (SEO). As a quick review, Google Instant is a new feature in which Google returns results as you type. As this article points out, there’s still a lot to hash out when it comes to the influence of Google Instant on your SEO.
As Google continues to maintain its status as top search engine against Microsoft’s Bing engine, it continues to innovate with new features. First it added value by supplying search term suggestions as users typed. Now, Google is taking the next step and is testing out delivering instant search results as users type.
Last week, Google and Verizon issued a proposal for the public in general and lawmakers in particular to consider as they think about and discuss internet regulation. As outlined in this RTTNews article, the proposal suggests ways of minimizing government intervention while promoting consumer protection, non-discrimination, transparency, and network management.
Search engine optimization has certainly become a new phenomenon in the last few years when referring to search engines such as Google, Yahoo, MSN, etc., but the real question is; how important is it?
iProspect previously partnered with JupiterResearch in December of 2007 and January of 2008 to create a research study on exactly how search engine users utilize search engines and what companies should be considering when establishing their websites based on SEO.
Google has just upgraded the average social networking site to the next level with their new product, integrated into your Gmail account, Google buzz. Having multiple social networking sites with multiple news feeds can be quite overwhelming, not to mention difficult to sort through the information while trying to select what is actually meaningful to you. Google buzz is Google’s attempt at organizing that information and making it relevant to you and your personal interests.
