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http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html…
As this article states, one in five Google searches focuses on a business with a specific location. This more than anything else highlights the value of a Google Places listing. These accounts bring local customers right to the businesses’ doorsteps by allowing the businesses to show up in searches for specific lines of business, provide maps to their locations, and provide photos and other pertinent info that customers need to know. In addition, there are functions that allow satisfied customers to leave reviews for others to see. Here are some additional benefits to Google Places.
As we predicted a couple weeks ago, when we first posted about Google Instant, there’s a lot of discussion about its impact on search engine optimization (SEO). As a quick review, Google Instant is a new feature in which Google returns results as you type. As this article points out, there’s still a lot to hash out when it comes to the influence of Google Instant on your SEO.
As Google continues to maintain its status as top search engine against Microsoft’s Bing engine, it continues to innovate with new features. First it added value by supplying search term suggestions as users typed. Now, Google is taking the next step and is testing out delivering instant search results as users type.