Facebook recently announced it’s changing access to the site to an HTTP Secure (https) connection. The change will increase the security for those access the site. As you’ve probably guessed, you can identify a secure connection when a site’s URL begins with “https:” instead of “http:.” For more on this story, read this article.
Last week, Facebook unveiled a new messaging service amid predictions that it will replace e-mail. Surprisingly, Facebook’s CEO, Mark Zuckerberg, denied this saying the new interface that will blend e-mails, instant messages (IMs), and simple message services (SMSs) will not be an “e-mail killer.”
Facebook is getting in on the location-based social networking act, with Facebook Places. If you have Facebook on your mobile device, you may have notice this new feature the last time your app updated. Facebook Places lets you let your network know where you are when you check in. Facebook’s blog post outlines the main features of Places.
All the hype over Google Instant has overshadowed Google’s efforts to take on Facebook with a social network of its own. Many have seen this coming through Google’s acquisitions recently. Now rumor has it that the network, Google Me, is coming this fall and far from being an alternative to Facebook, it will be a layer of social media features added to its existing products.
A new social media application popping up on more and more websites is the Wibiya social toolbar. It resembles a true toolbar and resides at the bottom off website page. It’s very customizable, so the toolbar will look different for every company, but you can expect to see the logos of other social media on it.
Have you ever thought about how many people are on social networking sites, such as the infamous Facebook for example, at any given moment spanning the entire globe? Well think about it. Now consider the thought of your products being available to not only look through, but actually purchase, online while they’re in the middle of updating their status, checking out their best friends new pictures or stalking their significant other’s wall.
Social media is not necessarily a known term of the past, but undoubtedly a driving force of the future. Companies are quickly learning that if they intend on reaching their internet-savvy audience in as many ways as possible, integrating a social media marketing campaign into their existing communication strategy isn’t just necessary, it’s imperative.
Facebook has allowed companies to create endless opportunities by allowing their current and prospective clients to learn more about the company’s mission, employees, and events.
