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There is a lot of great blogging hints in this article, but we’d like to focus on the first one. It’s important to measure your blog’s marketing success, because as the only saying goes, if you’re not measuring, you’re not marketing. An important first step is making sure you know your blog’s purpose. The article mentions three different types of blogs, and each has a different measure of success.
If your company’s blog is up and running and you’re regularly updating it with new posts, congratulations. You’re optimizing your site and moving up in search engine results. Now you’re ready for the next step: getting links to your blog posted on other sites. The more links there are to your site, the higher your site will be in search results. This article from Entireweb.com has a number of good suggestions for getting links to your blog.
Every client desires their social media marketing strategy to create the ultimate “buzz” around their product, service, business or event. What may be a success or failure for one company could result in the exact opposite conclusion for another, simply verifying how incredibly different and customized each social media marketing strategy truly needs to be.