Social Media Trends To Look Out For
A key point for businesses in the coming year will be figuring out how to quickly impact their audience and retain engagement.
We’re a little over a month away from a new year, and that means that the social media landscape is going to do what it always does: change. It’s inevitable, and trends come and go in the blink of an eye. With a wide variety of access and social channels, consumers are shortening their attention spans. A key point for businesses in the coming year will be figuring out how to quickly impact their audience and retain that engagement.
Short-Lived Content
Snapchat wasn’t originally intended to be a space for marketers. In fact, it actually started as a development for a school project. However, it’s now taken on a new life since its inception, and is one of the most impactful ways to interact with consumers. Short-lived content, such as the disappearing snapchat, is seen as real. The same can be said for a site like Instagram, which may even be more ad focused. Instagram stories have risen in popularity for marketers, as you can connect links to them. The view simply has to swipe up and they’ll be taken to your connected link. It’s a simple way to bring more customers to a website, and it’s engaging.
Tell A Story
A straightforward, informational advert can serve a purpose, but it’s not what today’s audience prefers. People want to connect on a personal level. By meticulously studying your target audience and where they gravitate toward, you can create a marketing campaign that sticks out.
Be Interactive
Livestreaming took off this past year, but in 2018 it’s going to be the norm. Twitch, Periscope, and Facebook Live give businesses a direct platform to reach their customers. It’s a great way to get live feedback from the opinions you need to know. Livestreaming also goes together with the short-lived content trend, as it won’t be up on your page forever. Depending on how you use it, this interactive feature can give your audience a look inside the daily life of your company, which could be compelling if you shape it the right way.
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