Social Media Mistakes to Avoid
There is no understating the value of social media as a marketing tool. Here are some social media mistakes you should be sure to avoid.
In this day and age, just about every business uses social media as a marketing tool. If your business isn’t, you should be. Whether your company is big or small, the primary reason social media is so valuable is simple: almost everyone uses it. The notion that it is primarily used by young people is antiquated. With this in mind, here are a few social media marketing mistakes you should be sure to avoid.
Poorly Handling Negative Feedback
Far too many businesses struggle when addressing negative feedback on social media. Too often, negative comments go ignored or even deleted, which can have a substantial negative impact on your public image. If you receive a negative comment or review, respond promptly and publicly. If you find it necessary, you can address the details of their concern privately.
Apologizing is crucial, but what’s more important is assuring them that they have been heard, and you will actively work to improve their experience the next time around. After all, negative feedback can be a great opportunity for growth. And remember never to engage in personal attacks.
Forgetting the Human Touch
Social media poses a unique opportunity to display your human side. Too often, businesses keep the atmosphere on social media cold and corporate. While this certainly has its time and place, keep in mind that there may be better ways to attract customers and maintain them too. Here are a few general tips for displaying your human side online:
- Use caution with automated posting
- Avoid excessive self-promotion
- Engage with followers (even if it’s just a ‘like’!)
- Diversify your content
- Don’t use canned responses
Overall, the best advice we can give is to try to strike the right balance between your professionalism and your humanity.
Not Knowing Your Audience
Whatever platform you’re using, it’s absolutely crucial that you know your audience. In most cases, it isn’t too difficult to get a general sense of your demographic. But you should keep in mind that it is likely to change depending on the platform. For instance, Pinterest skews toward a millennial audience. By contrast, Facebook and YouTube are the most popular sites among baby boomers.
Part of knowing your audience is understanding the atmosphere of each respective platform. To return to a moment for Pinterest, most users describe the site as brimming with positivity. Not so with more utilitarian sites such as Facebook and Twitter.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your social media pages, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.
