4 Social Media Trends to Incorporate Into Your Marketing Strategy

If social media isn’t part of your marketing strategy by now, you are missing out on huge opportunities for your business. According to Bloomberg, Americans spent 40 minutes a day in 2014 checking their Facebook feeds. That equates to a lot of missed opportunities for businesses without a marketing presence on social media. Right now, there are four trends your business should be paying attention to.

Facebook still reigns king for social media marketing.

4 Social Media Trends to Incorporate Into Your Marketing Strategy

Sales Through Social Media Rising

Retailers may remember that in the early days of social media, it was difficult to track the effectiveness of campaigns. In its infancy, Twitter and Facebook were more worried about keeping the servers from crashing than cashing in on ads. As Twitter and Facebook evolved, however, companies began to see a real return on their investment through social selling. Social commerce sales that could be tracked back to social networks hit $3.30 billion in 2014. That was a 26% increase from 2013 social commerce sales of $2.6 billion. Twitter and Facebook are also experimenting with “buy now” buttons in ads that let consumers purchase items directly from an ad without ever leaving the social media site. Twitter is also making a major push to get more users by simplifying the platform, which should mean more users to target for retailers.

Podcasts Are Becoming More Popular as a Marketing Strategy

The traditional way society consumes media has been thrown out the window. Many have been turned off by radio and have looked for a more personal experience. Edison Research released a study that stated 39 million monthly users consumed audio podcasts in 2014. In 2015, that number is currently around 46 million. While podcasts may not be considered an exact social trend, it still has the elements of personal interaction and customization. Podcasts are generally not as confined as radio broadcasts, which means hosts have more room to directly interact with subscribers. Compared to major broadcast outlets, podcasts also have a more reasonable rate in terms of sponsorship and ad space.

The Growth of Social Media Usage on Mobile

The growth of social media on mobile is not a trend. It’s here to stay and is the exclusive way many users log in to social networks. eMarketer predicts that more than half of all social networking will take place on tablets and smartphones by the end of 2015. There’s a bigger and bigger push for websites to become mobile friendly, and social media users are not going to revert back to using desktops to use social media. A study from 2015 found that 31% of all traffic to the top 10 digital sites was through mobile-only visits. Developing a mobile-friendly experience is vital for businesses in 2016 and moving forward.

4. Facebook Dominates Social Media

It’s important to reach a broad audience for your marketing strategy, but it appears that your money is best spent on Facebook to attract people to your products. In 2014, a data and insight company stated that 61% of all social logins were through Facebook. Advertisers want to get the most reach for their ad campaigns, so one of the best marketing strategies is to use the power of Facebook to your advantage.

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