How to Revive Your Social Media Engagement
Follow these tips for increasing your brand’s social engagement.
Sometimes maintaining multiple social media pages can become overwhelming. When that happens, some people may even neglect their social pages entirely. Without regular upkeep, your social media engagement can drop, and your social pages may as well not exist at all. However, it is never too late to revive and refresh your social media presence. Follow these tips to give your social media engagement a healthy boost and to revive your online presence.
Update Your Social Media Profile
All of your social pages should feature your business’s name, location, contact information, and hours. Every page should be branded with your logo included in every social profile photo. Make this information easy to find and read on each of your pages, so page visitors don’t need to dig.
Post Regularly to Boost Social Media Engagement
Regular posting is essential for establishing a sense of familiarity with your brand, and this familiarity encourages followers to engage with your content. If you come and go from social feeds in irregular patterns, this can make your brand seem scattered and unengaged.
Provide Advice to Your Followers
Social posts that are just sales pitches don’t encourage organic social engagement. Instead, provide your followers with advice and useful information to give them something substantial with which to engage. Additionally, if you establish yourself as an expert in your field, people will know to turn to you for answers.
Engage With Your Biggest Fans
When someone takes the time to engage with your social page, you should reciprocate! Reply to all comments, answer all questions. Social media is about creating a dialogue with your customers and giving them a sense that real people are behind your brand. Active social media engagement is one of the best ways to ensure this connection.
Use Hashtags Wisely
If you want to expand your social media engagement beyond those who already follow you, include a few relevant hashtags with each social post. A good practice is to include three to four hashtags that are relevant to the community you’re trying to reach, and one hashtag that is unique to your business.
Encourage Friendly Competition
Social media contests are a fun way to encourage your followers to engage with you and each other. Create a contest that encourages your followers to share content related to your brand. For example, if you run a dog grooming business, hold a pet Halloween costume contest. Make your challenge fun, easy, and engaging. Creating a hashtag for the competition allows you to track entries and helps generate broader attention.
Get Involved in Relevant Groups
You can help to increase social media engagement beyond your established audience by becoming a member of social groups that are aligned with your business’s solutions. That way, if someone has a question or is looking for recommendations, you can respond with your expertise.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.
