The AWI Blog

For any business, having a strong online presence is the key to success. Nowadays, this does not mean just having a slick, SEO optimized website. Social media has become a massive part of digital marketing and customer retention. This does not mean you should focus on one more than the other. All of the most successful businesses know how to integrate their WordPress websites with their buzzing social media accounts. Combining these two major aspects of your company’s digital presence will make it much easier for users to find you and interact with you on whatever digital platform that they prefer. Here are a few ways you can begin to integrate WordPress and social media together to get the best results.

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Learn how to create an effective call to action, or CTA, for your website.

A CTA is your “call to action” for your website. This element is designed to inspire visitors to your website to take further action. That action can include contacting your business with questions, browsing the site further, following your social accounts, or subscribing to a newsletter. A smart CTA button can raise your conversion levels significantly. Of course, a successful website also needs high-quality content and a strong user experience, but with an excellent call to action, your website can make quite an impact. The following principles are smart guidelines for designing your CTA appearance and placement.  (more…)

Search Engine Optimization, or SEO for short, is constantly evolving. It accounts for a large part of the popularity of a website whenever you do an online search. Industries who want to stay ahead with SEO must be conscious of its ever-changing state. It is essential not to ignore SEO, and it is vital for the accomplishment of multiple businesses. There are many new challenges facing SEO this year, so it is good to be aware of the latest search interface, data set, crawl limits, ad overall adjustments to know how to use SEO to the fullest. Here are the best reasons your company needs SEO this year.

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Adventure Web Interactive is happy to have Healthcare American on our team! The importance of having a comprehensive insurance plan goes without saying. Healthcare American consists of a group of proudly independent insurance brokers that specialize in creating insurance solutions on an individualized basis. Since Healthcare American consists of independent brokers, they can shop the nation’s leading insurance carriers to find the best insurance solutions that will undeniably fit the needs, wants, and lifestyles of their clients. Read on to learn some more about the services that Healthcare American offers.

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Adventure Web is excited to announce the launch of the new website from one of our amazing clients: Mahogany Inc. This wonderful company specializes in general contracting and architectural millwork. They have been in business for over 25 years and take pride in the quality of construction they provide for their customers. Since opening, Mahogany Inc. has begun offering other services as well, so come visit their website now to find out about everything they offer! (more…)

Cross of the tasks on this pre-launch checklist to ensure that your website is ready for business.

When setting up a new business or brand, it is essential first to establish a website that will be a reliable place for your customers to find you and learn about your business. Designing a website is difficult, and planning a website launch can take quite a while. You may be tempted to cut the process short and say the website is “good enough.” However, you shouldn’t let impatience cause you to speed past a few essential tasks that will ensure your website is the best it can be. Before you officially launch your site, check off the following four tasks on your pre-launch checklist to guarantee that your website will be ready for business.  (more…)

Way back in 2009 and 2010, social media marketing as we know it now was hardly a thing. A decade from now, we will likely look back and laugh at its present state as well. The social media marketing landscape is continuously evolving, and it is essential to keep up. As we now ring in the new decade, it is time you look at your campaigns. What worked a few years ago, or even last quarter, might not get the job done now. If you are a business leader, you must know which trends are worth following within the realm of social media. Here are five of the best social media strategies to follow in 2020 and beyond!

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End a blog post with a compelling summary, CTA, and a challenge to the audience to increase reader engagement.

As a blog writer, you know the importance of beginning your blog post with a hook to catch readers’ interest. You also understand that transitioning into a body that’s full of compelling information is just as vital for retaining the attention of your readers. But without a good summary, call-to-action, or a final challenge posed to readers, your blog may be quickly forgotten, and your readers may be unlikely to return in the future. Crafting an engaging, memorable conclusion that provokes further engagement with your blog or business is critical for a successful blog. Follow the three steps below to learn how to end a blog post effectively.  (more…)

Are your blogs not converting as well as you would like them to? There are many reasons that this could be happening, and there are many easy ways to fix these issues as well. You might notice most people that visit your blog post typically leave without ever reading it all the way. And what sucks, is that even a larger percentage of people who might see your blog post on Facebook or Twitter might not even click on it. Here are some of the best tips to help you write engaging blog posts to boost engagement.

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Follow these guidelines for crafting an email newsletter that adds value to your marketing strategy.

Email newsletters are an essential component of any well-rounded marketing strategy. This method of virtual communication with your client base allows you to send your audience of subscribers important news and updates regarding your business. You may include your latest blog posts, sales information, a new product or service, or even helpful tips and practices. Whether you have a successful newsletter strategy depends on the content you send to your subscribers, how they subscribe, and whether you achieve your desired results. Follow the suggestions below for ensuring email newsletter success.  (more…)