The AWI Blog

As a social media manager, it is your job to adapt to changing behaviors and trends during the Coronavirus pandemic.

The way the world functions day-to-day has been altered recently due to the spread of the COVID-19 virus. While individuals who work in social media or online marketing are fortunate enough to do their work from the safety of their home, their work is necessarily going to change. During this time, social media managers must be realistic about the changing behavior and tendencies of social media users. As a social media manager, if you want to continue to do your best work during this unpredictable time, you must be prepared to adapt continuously and change your working methods. The five changes below are an excellent place to start.  (more…)

Many businesses have a hard time seeing the real value of SEO, which is understandable. There’s plenty of information and misinformation out there about it. It can impact the difficulty of this decision. While an effective search engine optimization strategy will take you many months to yield some positive results, and the tactics might not make too much sense for non-SEOers. SEO engagement can make a massive improvement in a company’s online exposure profits and exposure. Most companies are nervous about trying something they aren’t too familiar with, but let’s face it, nearly all business decisions are made with some risks involved. Some can be avoided, while some can lead to a serious growth. Here is a list of the top SEO risks your company should take to boost engagement and exposure!

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Follow these tips to create compelling content without resorting to clickbait.

Everyone wants readers to click on their content, visit their website, and buy their products. However, in trying to write appealing headlines, people can often resort to creating “clickbait.” But what is clickbait? In general, these headlines consist of words and symbols to provoke curiosity and grab those clicks at any cost. However, promising astonishing information in your headline and failing to deliver on it can increase your bounce page rates, decrease your Google rankings, and lose your business credibility. Fortunately, there are still ways you can write compelling headlines without misleading readers. Read on for five tips on how to avoid writing clickbait articles.  (more…)

Adventure Web Interactive extends a warm welcome to Maryland Veterinarian Surgical Services

Adventure Web Interactive extends a warm welcome to Maryland Veterinarian Surgical Services (MDVSS). Welcome to our ever-growing Adventure Web family. MDVSS’s mission is to “celebrate and enhance the human-animal bond by relieving pain and restoring function.” Since 1988, MDVSS has been located right in the heart of Catonsville. Keep reading to learn more about this family-owned, client-oriented, and patient-centered veterinarian’s office. 

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Social media platforms have become more of a crowded and complicated place to attempt to spread awareness and raise engagement for your brand. What makes the most significant difference in spreading awareness is focusing on building the level of engagement with your followers. Fostering engagement can seem like a daunting task, but it isn’t so hard with the right tools and knowledge. Let’s break down social engagement so that you can properly boost your engagement and find higher levels of success in the process.

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Adventure Web would like to introduce the newest member of our family: Capitol Floor Preparations Inc. As a leader in high-quality flooring, Capitol Floor Preparations is committed to providing the best to their customers. From residential to commercial flooring services, Capitol Floor Preparations is at the top of their competitors. We want to take a minute to highlight some of their services, so read on to find out more and be sure to check out their new website!

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Follow these six tips for a clear and effective user experience on your website.

If you are trying to gain an online audience for your business, you will need not only first-rate content but an excellent website design. It doesn’t matter that your content is great if you have a website that no one can navigate. The user experience (or UX) of every visitor to your website is essential for getting new eyes on your content and potentially earning new customers or clients. If you want to guarantee a good user experience, follow the six best practices outlined below.  (more…)

Here at Adventure Web, we are pleased to announce the new addition to our growing family of clients: Churchill Senior Living!

Here at Adventure Web, we are pleased to announce the new addition to our growing family of clients: Churchill Senior Living! Located in Germantown, Maryland in Montgomery County, our client’s mission is to give seniors the best housing possible while keeping their investment to a reasonable and affordable price. They want to exceed all expectations and their goal is providing exceptional service in all that they do, from ensuring comfort to convenience and companionship.  (more…)

There is no question that the more interested a prospect is in your business, the more likely they are to convert to a customer. But the question then arises: how does one spark that interest exactly? What is the key to learning how to capture and fascinate an audience? Here is a helpful guide on how to reach your desired target audience in today’s age of digital marketing.

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Follow these techniques to create shareable content and earn more fans.

When you post a new blog or news item on your website and to your social media channels, you want to make sure that content is shareable. If your readers feel compelled to share and discuss your content with others, this can drive significantly more traffic to your website, boost your stats, and grow your audience. However, social shares are much more difficult to earn than you may think. So, how can you increase the likelihood that fans will share your content online? The following five techniques can help you create highly shareable content.  (more…)