The AWI Blog

Did you know that a large portion of web content gets no traffic from Google? While creative marketing tactics like blogging can help boost brand awareness and show you have some knowledge within an industry, not writing a post the right way for SEO could mean that it misses out on all the best SEO traffic it could receive. The numbers don’t lie. If you wish to climb to the top of the search engine results, well-written and engaging blogs won’t cut it alone; you need to focus on SEO-driven, keyword-involved content that attracts all types of traffic. Read on to learn how to create an SEO-friendly blog without sacrificing user experience and engagement.

(more…)

Follow this short checklist before publishing a new blog post.

While writing blogs is an accessible and easy way to spread the news of your brand or business to potential customers, writing an effective blog is not as easy as merely jotting down a few words. Rather, there are several factors you should consider before posting a blog to your website and sharing it with the wide Internet world. Before publishing a new blog post, make sure you check the following boxes to ensure that your content has an optimal impact.  (more…)

Marketing, especially digitally, is one of the most underrated parts of any business. People always think about human resources and basic operations when it comes to running a company. These two are essential, as they’re any company’s bread and butter. Without them, you’d just be running everything to the ground. However, you need marketing to push them out and let them have the opportunity to generate profit. It is one part of any business that communicates to the people the benefits of buying their services and products. Fortunately, the modern world has given us more ways of introducing these services and products in the market. The internet is one of the most effective mediums for advertising and marketing today. Here are some of the reasons you should be prioritizing digital marketing and your website’s landing pages in today’s digital age!

(more…)

Maintaining ad initiatives is especially important during economic downturns.

The impact of the COVID-19 pandemic has been monumental on businesses, both large and small. Because of these effects, talk of an economic recession has been increasing. Whenever a recession may come is still unknown, but a business slowdown is inevitable. Often, when a recession is feared, businesses cut back in various areas, including their ad spending. However, there have been studies going back nearly 100 years, which indicate that maintaining or even increasing ad budgets during a weaker economy can be an advantage to businesses. There has been evidence that maintaining or even increasing ad initiatives during recessions can benefit a business much more than eliminating ad costs; read on to learn what those benefits may be. (more…)

Adventure Web is pleased to announce the newest addition to our family: Timbuktu Liquor and Deli! Timbuktu’s deli, convenience, and liquor store is the perfect spot to grab a bite whether you’re heading home from work, out for a day with the family, or just plain hungry. Founded in 1948 as one of the only service restaurants in the area, the town of Hanover has grown up around it. Take a peek at Timbuktu’s website to learn more about their wide selection of products and services!

(more…)

Do you believe that social media and SEO are independent aspects of target audience engagement and don’t influence each other in any way? This could be true in certain aspects, like with social signals, as they don’t help in your ranking. Google doesn’t consider the links shared on social media as a factor in ranking. But the real truth is that social media can actually help you create a powerful impact on your SEO if you use the right strategies. It is more than possible for SEO and social media to blend to reach your ultimate target, which is audience engagement, higher visibility, and increased traffic. Here are four reasons why the two work together so well.

(more…)

Adventure Web would like to introduce the newest member of our family: Bowman & Company, CPA. As a leader in comprehensive financial services, Bowman & Company is committed to providing the best for their customers. From bookkeeping and payroll to tax planning and accounting services, Bowman & Company is committed to serving small businesses. We want to take a minute to highlight some of their services, so read on to find out more and be sure to check out their new website!

(more…)

These three hyperlinking best practices can help improve your website’s SEO performance.

When you take the time to create content for your website or blog, you also want to make sure you are doing all you can to help that content reach a wide audience. You can do this by crafting your blog and its SEO to its fullest potential. One of the ways you can increase the SEO value of your blog is to include an appropriate amount of hyperlinks, which help to improve your content’s authority and engage your reader. By following the three hyperlinking best practices below, you can ensure that your strategy is at its best.  (more…)

In today’s world, social media accounts are essential for personal as well as business needs. Whether it’s in the form of managing your social business pages, YouTube accounts, or your website. It’s not shocking that every year thousands of people’s social accounts get hacked, and they lose all of their hard-earned followers and data. Nobody wants to lose their social media accounts that they worked so hard to build. But the question is: how can I safely secure my social accounts from hackers? Here’s a few tips on how you can make it very hard for hackers to hack into your accounts.

(more…)

Adventure Web is incredibly honored to announce the newest addition to our ever-growing list of unique family members: Clean Air HVAC!

Adventure Web is incredibly honored to announce the newest addition to our ever-growing list of unique family members: Clean Air HVAC! Since 1972, Clean Air Heating and Air Conditioning has been family owned and operated for over 45 years. They are proud to serve Baltimore City and County, Harford County, Anne Arundel County, and Howard County. Let’s learn more about them!  (more…)