The AWI Blog

Local SEO is geared more towards making businesses within a user’s area show up in an online search.

Although it may seem like the internet heavily favors large businesses over smaller businesses, the truth is that Google knows the value of small companies. The algorithm has rolled out with the sole purpose of ensuring local and independent organizations receive their fair share of attention within internet search queries. If you are struggling to increase your local traffic or your business relies heavily on customers within your community, local SEO services should be a focus on your digital marketing campaign. SEO services are supposed to optimize a particular website so that it’s more readily found online. Still, local SEO is geared more towards making businesses within a user’s area show up in a search. Read on to learn the top do’s and don’ts for local SEO!

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Screen Reader users can enjoy your site if you take steps to make your website accessible.

Most likely, you want your website to be able to reach as many people as possible. That is why taking steps to make your website accessible to people with disabilities who may otherwise be unable to interact with your content. Web accessibility applies to all disabilities that may affect web access, including auditory, cognitive, physical, neurological, visual, or speech-related. Making your website accessible is a lot easier than you may think. There are several steps you can take to increase your accessibility today. (more…)

Adventure Web is happy to introduce you to our new community member: Scaffold Resource.

Adventure Web is happy to introduce you to our new community member: Scaffold Resource. You may already know about them from their work on high-profile projects across the Mid-Atlantic region, including furnishing and installing scaffold access systems to the Lincoln Memorial and the United States Capitol. Scaffold Resource is a respected leader in the scaffolding and construction industries. Check out their brand new website to find out more! (more…)

Content marketing can generate many more leads since more content means many more opportunities to be found by search engines.

The theory behind SEO is that content is king. There’s a lot of implications of this theory. First, content marketing can save your business a large chunk of its marketing budget because content marketing costs much less than traditional marketing. Second, content marketing is usually more engaging since many customers expect their favorite brands to create content. Third, content marketing can generate many more leads since more content means many more opportunities to be found by search engines. While an SEO and web design organization can help create, brainstorm, and publish content, the content’s success usually depends on the business itself. Here’s a few helpful tips for creating content for your custom website!

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Adventure Web Interactive frequently brings new customers into the ADVP family, and most recently are happy to welcome Complete Boiler Systems as its newest member. To check out their new website, click here. (more…)

Learn how business blogging can help you attract more customers and grow your audience!

If you are seeking a way to grow your business website’s traffic, attract new customers, and become a leader in your field, blogging can be an effective solution. When creating a blog for your website, the goal is to continually add value to your site by publishing informative and well-written articles that engage your target audience. Blogging benefits don’t occur overnight, but they do appear gradually and often last long after you have initially published your blogs. If you want to know more about how blogging can benefit your business, read on for a few of the most significant advantages you can enjoy.  (more…)

There are a few qualities of bad web designers you should pay attention to.

In today’s tech-dependent world, every business has to have its own website. But it isn’t enough to just buy a domain, create a landing page, and hope for the very best. The truth is that your website has only a few seconds to catch a customer’s attention before leaving the page. In other words, your website has to stand out for all the right reasons. If you want the best web designs, you need to work with the experts. But there are a few qualities of bad web designers you should pay attention to. Below, you will find a few red flags to steer clear of when picking a personalized web designer.

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Having a mobile-friendly web design isn’t just a good idea – it’s essential.

People spend countless hours on their smartphones every day. And no, it isn’t just YouTube cat videos. Over half of smartphone users have discovered some type of new product or company when searching on their smartphones. Having a mobile-friendly web design isn’t just a good idea – it’s essential. Read on to learn why it is you need a mobile-friendly web design!

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Since SEO is complicated, mysterious, and always evolving, there are a lot of misconceptions about it.

For any company that is operating in the digital age, online marketing plays a huge role. Many digital marketing firms use search engine optimization or SEO for short. Even if you logically know how useful these tactics can be, you still may not fully grasp how SEO works and the benefits it can have for your entire organization. Since SEO is complicated, mysterious, and always evolving, there are a lot of misconceptions about this kind of digital marketing. It is essential to set the record straight to get the most out of your SEO services. Here are a few mistakes people make about SEO.

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These content optimization tips can help your site climb the ranks of Google search.

Maintaining a great blog on your website can be an excellent way to build your brand’s reputation, grab your reader’s attention, and showcase your site as a source of credible information. Additionally, a blog can be a powerful marketing tool. Producing quality articles that have been optimized to rank high in Internet search engines helps boost your web traffic over time. There are many things you can do to increase your online content’s impact, but the following four rules for content optimization have been proven to be most effective. (more…)