The AWI Blog

It’s difficult to overstate the importance of knowing your target audience on social media. Without having a thorough understanding of who you want your product to appeal to, you cannot succeed at marketing. You should cater all aspects of your social media to individuals of your desired demographic.

Struggling to identify your target audience on social media? Consider following these methods.

Remember: demographics can include profession, age, level of education, and geographical location. Fictional buyer personas can only go so far. This might seem like a lot to take in. Thankfully, there are ways to develop a good sense of who exactly your target audience might be. That’s what we’d like to cover today. (more…)

Brand guidelines are the very foundation for a company to build a high-impact and influential company image.

Creating a recognizable and memorable brand requires a recipe for consistency. Customer experience, design elements, messaging, and others are vital ingredients to your website. The special sauce that ties everything together lies within brand guidelines. When you think of your most favorite brands, chances are their experience, logo, or overall design are the very top of your mind. Your favorite brands do not become influential by mistake. Brand guidelines are the very foundation for a company to build a high-impact and influential company brand. Brand guidelines are vital to your success, so how do you go about creating them? Read on to learn what goes into them, as well as a few examples for your business!

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Whether you’re new to the realm of SEO or a grizzled veteran, it’s crucial to understand the benefits of long-tail keywords.

The rules of SEO are constantly changing. However, one much-discussed trend in SEO that will not lose its relevance is the benefits of long-tail keywords. Whether you’re new to the realm of search engine optimization or a grizzled veteran, their advantages might cut against some notions you have about keywords. Today, we will provide an overview of what long-tail keywords are, as well as how they can benefit your SEO. (more…)

While merely having a company website is a non-negotiable, you will need to invest in a custom web design that impresses your visitors.

Many business owners realize that their website plays a massive role in both their marketing and overall business identity. While merely having a company website is a non-negotiable, you will need to invest in a custom web design that impresses your visitors and quickly provides them with the information they need. We know that websites that don’t receive regular updates will usually need repairs within one or two years. But even if your website is well-maintained, you might be due for an upgrade within a year or so. Whether your site is outdated or you’d just like to learn about the kinds of web design consumers respond to, here’s a few of the top trends for 2021 that you are likely to hear about!

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One can think of the American dream as the ability to work for oneself. The best way to achieve this noble goal, though, is by fulfilling a significant community need through exceptional service and recognizing one’s own employees for their hard work and excellence. These practices are exactly what Chesapeake Sprinkler Company does, and Adventure Web Interactive is proud to be the host of their brand new website.

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Ten years ago, you might have thought that voice search was a fad. It isn’t. More people are using voice-enabled technology to search the web than ever before. Even to groups who aren’t tech-savvy, such as children and older people, voice search comes naturally. It has been estimated that as many as 50% of searches are by voice in 2020. From a marketing perspective, this has big implications.

The rise of voice search has substantial implications for your SEO. Here’s what you need to know.

Here’s what you need to know about the rise of voice search and how it impacts SEO. (more…)

A well-written blog can make or break your blog, so it is important to make sure everything looks good before posting.

Writing a useful blog today involves a lot more than just channeling your inner Ernest Hemingway. Here are some things that you should do before you hit the publish button, along with the different apps and plugins you need to do so efficiently. A well-written blog can make or break your blog, so it is important to make sure everything looks good before posting. Read on to learn what to do before publishing a new blog on your website!

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Adventure Web is ecstatic about welcoming our newest client: ICS Protection. ICS Protection is a company that works to keep residences and businesses safe with its security services. They have a lot to offer, and we would like to take the time to go over all of the services their staff can offer you. If you need more protection around your home or business, ICS Protection can help you! (more…)

There is no understating the value of social media as a marketing tool. Here are some social media mistakes you should be sure to avoid.

In this day and age, just about every business uses social media as a marketing tool. If your business isn’t, you should be. Whether your company is big or small, the primary reason social media is so valuable is simple: almost everyone uses it. The notion that it is primarily used by young people is antiquated. With this in mind, here are a few social media marketing mistakes you should be sure to avoid. (more…)

You want to beat out the completion, and you certainly cannot do that with a generic, cookie-cutter website.

If you’re looking for a total makeover for your company’s website, you have to stand out from the competition. You don’t want to simply just blend in with the rest of the websites on the internet’s crowded sphere. You want to beat out the completion, and you certainly cannot do that with a generic, cookie-cutter website. Here are three reasons why custom websites can help set your company apart and boost your business in the long run!

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