The AWI Blog

A lot goes into SEO imaging practices, and even just the slightest additions can help your web page or website rank higher.

Imaging for SEO is an often overlooked but useful strategy for on-page SEO. Find out exactly what you could be missing if you are not optimizing your photos, and learn just how to create SEO-friendly images for your posts and pages properly. A lot goes into SEO imaging practices, and even just the slightest additions can help your web page or website rank higher. Image SEO provides a bit of extra information about a graphic to search engines, which helps them understand the content better, which can lead to a boost in search rankings and visibility. Read on to learn how to optimize website images for all SEO purposes properly!

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Marketing today means going into the digital world to convert casual searchers into loyal customers. Digital marketing encompasses a wide range of marketing tools, many of which involve writing. For a successful digital marketing campaign, you will want to make use of the two main categories: content writing and copywriting. To many, this can be a murky topic. Here’s the difference between content writing vs. copywriting.

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Newsjacking takes nuance, patience, and a voracious appetite for online content.

Content creation relies on timeliness and hacking search engine algorithms with methods like newsjacking to get traffic. Online traffic is what tells content creators if they are hitting the mark or need to adjust their methods. There are several ways to do this, but today we are focusing on newsjacking. (more…)

Sometimes website design can sometimes run its course and become outdated. Leading it to no more extended function as it once did or how it should. This can be an issue when an issue for when people visit your site and may result in your website losing its credibility. In general, you want to keep up with your brand’s content by ensuring that your website is up to date. In this blog, you’ll learn three signs on whether or not your website design is outdated for your site. Continue reading!

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With the increase in virtual and remote working cultures, UX/UI trends have drastically changed throughout the year

Users visit hundreds of websites every day, and businesses have to be extra creative and innovative to draw their attention. With the increase in virtual and remote working cultures, UX/UI trends have drastically changed throughout the year. Business owners focus on the visual appeal and usability of their web solutions to attract potential customers. Let’s go over some of the latest UI/UX design trends of 2021.

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There are always multiple new SEO tips for blogs popping up around the web.

Search engine optimization or SEO goes hand in hand. One on hand, search engines are one of the top traffic generators for a lot of blogs. But, on one hand, there is a false narrative that writing “SEO optimized content” means jamming keywords into paragraphs and headers, resulting in blogs that are barely readable. However, this isn’t what SEO is all about. SEO is all about showing search engines like Google that your blog is a relevant source of knowledge for people looking for information about your industry or topic. There are always multiple new SEO tips for blogs popping up around the web, so it has become more difficult for bloggers to understand what they are really supposed to do to get content to rank higher in search engines. Read on for a few handy SEO tips that can help your website’s blog rank high!

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Today, it may seem easier than ever to build your own company website. With many website companies promoting easy website-building options, one might be tempted to take this route when building their online presence. However, there are benefits of hiring a professional website design company that you will not want to pass up. Below is what you can get when building a website with us!

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LinkedIn is ideal for B2B marketing and building your company’s presence on social media.

LinkedIn is a social media platform designed for business-to-business communication. A professional platform, LinkedIn offers certifications for Microsoft Office, Adobe Suite, and other vital technology applications used in business today. People can show off their professional accomplishments like promotions or certifications. The platform shows your business’s profile, who works there, and allows you to interact with other businesses and professionals. LinkedIn is ideal for B2B marketing and building your company’s presence on social media. Adventure Web Interactive offers a social media posting and blogging service that will take care of your LinkedIn communications for you. (more…)

There are many ways you can improve your social media accounts to boost user engagement.

If you want to grow your business, social media marketing is essential. But, each company develops differently depending on the marketing strategies used. Social media is one of the most effective ways to promote your brand and attract customers to your business. Engagement is a measurement of how users interact with your social media accounts and content. There are many ways you can improve your social media accounts to boost user engagement. Keep reading for more tips.

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SEO, which is “search engine optimization” for short, is a complex but essential part of the world of online marketing. While it seems pretty straightforward (“you just choose the right words, and your page comes up in searches, right?”), it is actually both more complex and fluid – the truth is that the field of algorithms is constantly changing. SEO has always been a technique (or set of processes) that helps your website land higher on the list when a search engine returns results. To be visible, you want your page closer to the top because people are more likely to rephrase their search than they are to click through to the third or fourth page of search results. While the actual techniques take time for an SEO professional to learn and master, educating yourself on essential terms is a great place to start. 

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