Myspace: How This Social Media Powerhouse Crashed and Burned
Facebook had solutions. They focused on small ideas and embellished them, knowing that working their way up was the best way to go. Myspace, however, frantically tried to keep up.
Kids of today don’t remember the absolute social monolith that was Myspace.com. Now, it’s all about Facebook and Twitter–but why? What caused the shift away from Myspace? Years ago, this social media website was a pioneer of its kind. The drama, outcry and popularity of the website had been the center of conversation. Parents were terrified of Myspace, but they crowd around Facebook in droves. Read on to find out how Myspace slowly became no space at all.
The Origins
Myspace was originally founded in 2003, during the heydays of “You’ve got mail!” and that awful static of dial-up internet. Over the next three years it grew to unimaginable standards; in 2006, it had been the top social media website in the US. The openness of the website had been its main draw, back then. Anyone and everyone was allowed to join. The only real rule was that users had to be thirteen to join. But this was frequently overlooked. Because younger kids were joining, the website got bad PR for such large user age differences. Not to mention, their coding was simply not up to par.
Why Facebook Won Out
Facebook had solutions. They focused on small ideas and embellished them, knowing that working their way up was the best way to go. Myspace, however, frantically tried to keep up. They attempted global reaching, but it became a mess of advertisement and over accessibility. Myspace became wrought with ads. Remember Facebook in its early days? Advertisements were few, and the focus was on the user base. The focus of Myspace’s sponsors were all about money. And so users felt disrespected and bombarded by ads they never wanted to see.
The Last Ditch Effort
Myspace tried to buy Spotify. Yep. The social site had become so desperate that they decided to focus on music, but by then, it had already flopped. Spotify was simply too large, and didn’t need to be bought out. Myspace has now come to the conclusion that attempting to gather social momentum is pointless. Social media is a very specific experience, now; and Myspace is a brand name you never wanted to share with your mother. The reputation of failure is stuck to them, now.
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