Make Your Business Thrive on Facebook with These Tips
Is your business page on Facebook geared for success?
Facebook, with its billions of users and ubiquitous presence in our daily lives, is now the best place for businesses to make themselves visible and gain new customers. It’s cost-effective and easy to tailor a marketing message to different audiences. Moreover, you have an unprecedented amount of control over your brand image than ever before. Here are some tips to help your business thrive on Facebook and take advantage of its vast potential.
Completely Fill Out your Page
Take the time to flesh out your Facebook page for your business. You’ll want to include all of your contact information, hours of operation, and a link to your website. Include photos of your storefront and staff to make it personable and reputable.
Establish a Frequent and Consistent Posting Schedule
The best business pages on Facebook are active ones, but don’t inundate your fans with several posts a day as this could cause them to unlike or unfollow your page. Try to post original content at least once a week. If you have a blog, posting links to blog updates on your Facebook will help you direct fans to your website.
Use Insights
Once your page has gotten enough fans, Facebook gives you access to special analytics tools that help you gain a clearer insight into the makeup of your fan base. You can then use this information to reach out to new demographics and tailor your content accordingly.
Encourage Engagement (and Respond Carefully to Negative Comments)
Engagement is critically important to measuring the success of your social media marketing efforts, and you should be encouraging likes, shares, and comments. Interact with your customers professionally and succinctly! However, be careful when responding to negative comments or reviews. Your best practice should be to have the dissatisfied customer call or email you directly to resolve the problem.
Connect with the Local Community
Post local news about upcoming events and pictures of your employees volunteering at non-profit events. This helps create the powerful impression that your brand is positively involved in your local community.
Manage Your Website and Social Media with Adventure Web Interactive
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