Local SEO Do’s and Don’ts to Consider
Local SEO is geared more towards making businesses within a user’s area show up in an online search.
Although it may seem like the internet heavily favors large businesses over smaller businesses, the truth is that Google knows the value of small companies. The algorithm has rolled out with the sole purpose of ensuring local and independent organizations receive their fair share of attention within internet search queries. If you are struggling to increase your local traffic or your business relies heavily on customers within your community, local SEO services should be a focus on your digital marketing campaign. SEO services are supposed to optimize a particular website so that it’s more readily found online. Still, local SEO is geared more towards making businesses within a user’s area show up in a search. Read on to learn the top do’s and don’ts for local SEO!
Do’s
Focus on a Responsive Design
You could be asking yourself, what does my website have to do with local SEO? The experience your website provides to users has a huge impact on your rankings! With over half of online searches starting on a mobile device, it makes sense for your business to ensure your website is designed for mobile users. For local SEO, it’s essential to consider how local consumers search for the solutions they desire. When you want to target possible customers nearby, you will want to ensure your website is fully accessible via mobile.
Update and Claim your Google My Business Listing
Google provides a wonderful, free platform that small businesses can take advantage of to appear much more prominently in search results. Google My Business, otherwise known as GMB, can help your company appear in map pack results and show extra information without users having to go through your website. You can include important information like hours of operation, phone number, reviews, etc. Claim your GMB listing and update it consistently. This will help your local SEO ranking.
Don’ts
Fail to Use Local-Based Keywords
Longer, location-based keywords that include your service areas or where your company is located, along with your products and niche, can help users looking for solutions in your area. Although these longer, geo-targeted keywords might have a lower search volume than standard keywords, they can work to your advantage for those looking for a specific service or product.
Allow Unreliable NAP Listings
Your website and GMB listing are not the only places your website can be found online. Review sites and websites that compile local listings will also feature some information about your company. NAP, or name, address, phone number, citations can also be found in various places around the web, but Google factors these listing into your website rankings. If these rankings are not reliable and consistent on all platforms, it can confuse both users and search engines.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.
