Let Your Voice Be Heard! Facebook to Enable Better Business Communication
With recent Facebook News Feed changes, it is harder and harder for businesses to achieve the organic reach they covet so much.
Businesses flock to Facebook for one reason. It’s where their clients and customers can be found. In 2015, Facebook reached 1.44 billion active users monthly (936 million daily active users), and many of these users are using the popular social media platform to find local businesses. According to research, 80% of people prefer to first connect with brands on Facebook. So it is no wonder why more than 40 million businesses currently on Facebook. It’s a great way to interact with your customer base and further your branding effort. Unfortunately, Facebook has been fairly restrictive in the way it allows brands to initiate conversations with customers. That is until recently…
Facebook to Enable Better Business Communication with WhatsApp
Facebook recently announced that it could allow businesses to interact with customers using WhatsApp, a popular messaging service Facebook purchased in 2014 for $21.8 billion.
“We think that enabling that B2C [business-to-consumer] messaging has good business potential for us,” said David Wehner, Facebook Chief Financial Officer. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer term.”
With more than 800 million users, WhatsApp has grown rapidly since its inception in 2009. However, Facebook founder Mark Zuckerberg has said previously that he is in no rush to transform services like WhatsApp into businesses until they hit 1 billion users, which could happen by the end of 2015.
Stay tuned!
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Source: Facebook could let businesses contact you on WhatsApp, Mashable
