Inexpensive Marketing Ideas for Your Small Business
Without the right marketing ideas, a small business will never receive the recognition it deserves. It’s nearly impossible to gain leads and a strong following without brand awareness tactics. Therefore, hiring a digital marketing company such as Adventure Web Interactive is best to ensure that marketing endeavors aren’t overwhelming. Large-scale projects can be costly. However, many inexpensive marketing ideas benefit small businesses. Here are a few to consider.
Enhance Your Social Media Presence
Find one spectacular thing that you can manage to enhance your social media presence. One idea is to post videos of your high-quality, completed projects. Other companies participate in social media challenges to gain younger followers, stand out from competitors, or make loyal customers feel more connected to their brand.
Donate a Prize
Everyone wants to win something, whether it’s the lottery, free food, or a free product from a company. Offer one person or two a free product or service from you so long as they return a favor such as liking or sharing your page or subscribing to your email list.
Don’t Forget About Real-World Marketing Ideas.
Digital marketing is the quickest way to send out mass promotional messages. However, printing advertising and business cards are cost-effective ways to ensure that your logo leaves an impression. Additionally, going out to networking events helps you build lifelong connections.
Encourage Referrals
Many apps and companies offer a referral incentive. A long-term referral plan can create a lot of buzz around your services. How does this work? Past or loyal customers refer your products or services to another person and receive discounts, points, or other incentives. Typically, referral programs have codes that your customers can pass along.
Consider Your Elevator Pitch or Unique Selling Proposition (USP):
“We are a landscaping company that provides landscape maintenance services” doesn’t sound exciting. However, “We are a landscaping company with three decades of experience crafting lush and healthy landscapes with an extensive portfolio and excellent customer service.” does! Brag about what makes your company unique. It costs nothing to come up with exemplary ideas of why people should hire you. Are you not eloquent with words? Fortunately, offer content writing services to hone in on all the intricate and marketable details of your business.
Contact us today to ensure that you have a strategic marketing plan to increase your online traffic.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your website, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.
