How to Use Facebook Video to Enhance Your Business
Video marketing is becoming increasingly popular
Video marketing is becoming increasingly popular. The two most popular ways to utilize video marketing are through Youtube and Facebook video. Need proof? Check out Adventure Web Interactive’s awesome Facebook video! While Youtube is extremely popular, most people become annoyed at the ads that pop-up before the video starts. Therefore, Facebook video trumps Youtube because it promotes instantaneous access to content. All your followers have to do is go onto your profile, and the video starts automatically! Keep reading to discover how Facebook video can enhance your business.
Videos are Compelling
All it takes is 30 seconds to tell a visually compelling story through movement. Because we live in the age of the internet, people tend to have shorter attention spans. You need a quick way to capture their interest. While prints ads can be compelling, they aren’t as exciting to view. Sentimental messages work exceptionally well or images that show off the authenticity of your brand. Notice how our Facebook video shows some of the faces of the actual people that work here at Adventure Web. Here are a few ideas that may work well for you:
1) Genuine and Animated Testimonials
2) A video showcasing your company’s philanthropy
3) A video that highlights an underdog story is compelling. People love a good triumph or rags-to-riches story.
Make Your Ads Entertaining
Strategic sales strategies involve making a customer feel as if you’re not selling them a sales pitch. Funny or inspirational videos typically go viral, and people will want to know more about your brand. Here are some ways to strategically showcase your brand:
1) Product Placement
2) Include funny messages from the CEO or president and their family. It makes your business look more humane.
Educate Your Customers
Of course, you want your videos to stand out, but remember to also educate potential existing customers about what services you offer. You should also include contact information in your video. The most effective business Facebook video should consist of the location of your business, customer testimonials, and give customers insight into who your employees are. Also, make sure to leave a comments section under the Facebook video player so that your customers can let you know exactly how they feel about the video. Here are some interesting ideas:
1) Give customers a video tour
2) Add a time lapse of one of your processes. For example, if you own a hair salon, you could show off how you style someone’s hair
3) Have a “reporter” interview former or current customers about their experiences
The Main Takeaway
People love to share unique videos! Most people spend hours scrolling through their feed, looking for something that will motivate them or make them laugh. Inspirational videos are more popular than sales videos. While your Facebook videos should always be professional, it’s alright to think outside the box.
Social Media Tips From Adventure Web Interactive
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