How to Make Your Business Blog Even Better
Blog posts can give businesses the chance to showcase their expertise and services.
A blog on your business website can be very powerful when done correctly. Blog posts can give businesses the chance to showcase their expertise and services and publish informative content that’ll appear in those search engine results for relative search terms. However, too many companies find that they’re publishing content but seeing no return on investment. This is usually because there’s a lack of blogging strategy, almost no real unique value to the content, and missing calls-to-action. If you wish to maximize your online visibility, drive traffic, ad boost sales, read on!
Back Up Your Content with Sources
Data studies can produce outstanding blog posts, but we are living through times of genuine uncertainty, and a lot of people struggle to trust what they read online without some evidence. If you’re going to make statements or claims that could be disputed, try to include specific stats, and remember to cite your sources.
Use Imagery and Graphics
Thanks to the abilities of social media, people are used to taking in a lot of information quickly through shorter pieces of content, videos, imagery, and graphics. Rather than presenting readers with a long wall of text, try to break it into smaller sections that are a lot easier to digest. Graphics can be used to help pick out key pieces of information which even skimmer-readers can take in. The more engaging the blog is, the more likely it is that visitors will hang around on your company’s website and share it.
Proof Read Before Publishing
Writing content is not always easy, and even the most polished writers make mistakes, so it is crucial to take the time to read your post a couple of times before publishing it. This allows you to catch spelling mistakes, repetitive content, grammatical errors, and clumsy sentences. Writing tools such as Grammarly can be a huge help when trying to ensure your blog is written correctly.
Implement Long-Tail Keywords
Most blog writers understand that they should include keywords relevant to their company and SEO ranking, but they might not be focused on long-tail keywords. These are keywords that are around three to four words. They tend to be less competitive but convert at a much higher rate as they are a lot more specific in terms of user intent. By identifying and including these kinds of keywords that convert at a higher rate, you can attract much more valuable traffic.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.
