How Social Media and SEO Work Together
Do you believe that social media and SEO are independent aspects of target audience engagement and don’t influence each other in any way? This could be true in certain aspects, like with social signals, as they don’t help in your ranking. Google doesn’t consider the links shared on social media as a factor in ranking. But the real truth is that social media can actually help you create a powerful impact on your SEO if you use the right strategies. It is more than possible for SEO and social media to blend to reach your ultimate target, which is audience engagement, higher visibility, and increased traffic. Here are four reasons why the two work together so well.
Indexing
When you publish any relevant content on social media consistently, it can help positively impact your marketing campaign. Your social posts on social media can be indexed by mulitple search engines provided they are relevant, so people searching for similar content will find them. For example, if you search for information about a baseball team, you’ll find the social media pages or profiles of the team amongst the top search results, as it’s relevant to the query. If the content is popular on social media, it gets indexed quicker.
Build Your Authority
The authority of your website is one of the factors that influence ranking. If your domain or page is of higher value, you can rank better. The authority of a site or page requires time to develop. Consistency and quality posting, as well as relevant backlinks, are needed for increasing your authority. Since the vast majority of content is being passed on through different social media channels, using your social media website’s influence for increasing authority can do wonders for your SEO.
Boost Your Brand Awareness
By sharing information and other updates over social media, you can connect the brand to your specified industry effectively. When a potential customer searches for information related to your products or services, they can search using your company’s name directly because of your impressive social media presence.
Social Media Gives a Better Perspective
SEO is all about how you use search engine algorithms to your advantage to manipulate rankings. When you look at it closely, SEO isn’t always customer-centric. Rankings in the search engines aren’t just about keyword optimization. For results that work, you’ll need to include social media optimization as well. Social media has now become integral to searching. You can easily understand your audience and hone in on your target audience effectively. Social media gives you a much better perspective of your content, audience, and impact.
Contact Adventure Web Interactive Today
For more tips on how to optimize your web content and drive more traffic to your Facebook page, follow our blog. Adventure Web Interactive offers expert marketing solutions, including blog and copywriting and social media management. Take the stress of planning, posting, and plotting off of your team and contact us online or by giving us a call at (410) 788-7007. To see more information about our team and services, follow us on Facebook, Twitter, YouTube, and LinkedIn.
