How Can I Make My Small Business Grow With Instagram?
If you’re looking to reach a younger audience, Instagram is the way to go.
Instagram is the way to go if you’re looking to reach a younger audience.Typically, 18-29-year-olds frequent the social media platform. Age makes a difference in how you market on social media. The age of the Internet has created shorter attention spans, especially those who are younger. People want creative content and visuals that stand out to them within a matter of a few seconds. Keep up with the times and keep your Instagram account in line. Here are some tips on how you can make your small business grow with Instagram.
Take Advantage of Cultural Events and Holidays
If a holiday is approaching or there’s some cultural event relevant to your business, take advantage of this. Hashtags are a great way to market your visuals. For example, a popular hashtag on Instagram is #ThrowbackThursday. You can showcase a company sporting event from years ago or any visual that highlights the essence of your company culture.
Customer-Centricity
Customer-centricity involves giving your customers some control and putting them first. Is your small business in the food industry? You can ask the next recipe that your fans, followers, or customers would like to see on your menu and then include that on your page. Whether you have 50,500, or 5,000 customers, they all matter. They all want you to know that you’re thinking of them. Being a customer-centric small business is one of the many ways to create a meaningful relationship with your customers.
B2B Marketing and Influencers
Are there other companies that share your values and align with your brand? Cross-promotion marketing goes a long way. You can also find a single influencer that can advocate for your brand. Does your company believe in being Eco-friendly? Then you can find a local Instagrammer with a lot of followers that believe in a greener world. Want to take things even further? Advertise an event that focuses on a social cause. Not only will you be doing something fantastic for your community, but this is also a way to seek out potential customers.
Contests
Having contests may not apply to every company, but they are a fun way to engage your customers. The key is to make sure that the event is not too sales pitchy. For instance, if you’re an animal hospital, you could prompt customers to post their cutest photos of their pets. The top winners could win a free dog or cat toy. Make sure to come up with a catchy hashtag that will catch people’s attention.
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