Great Statistics That Prove Blogging Drives Website Traffic
Marketing forever changed with the emergence of the Internet. Not only is information available at the touch of a button, but so are businesses. When you need a plumber, you don’t thumb through the Yellow Pages anymore. You go to Google. When you are looking for a place to eat, you don’t consult the Yellow Pages. You go to Google. Heck, even when you need a phone number nowadays you don’t use a phonebook. You go to Google. The Internet has forever changed the way in which we find and interact with businesses. So, what you want to know is “how do I make my business more noticeable? How do I drive traffic to my website?”
Blogging Drives Website Traffic
While advertising has and always will play an important role, organic SEO (search engine optimization) is gaining more and more ground. Why? Potential customers go to search engines when looking for a new product or service. So the easier it is to find your business on Google, Bing, or Yahoo, the better. And one of the best ways to get your business noticed is by blogging.
Search engines constantly crawl webpages and index what they find. In layman’s terms, anything you have published on your website can be searchable in Google, Bing, or Yahoo, so the more content you have the better. Blogging is a great, simple way to add content to your site in a highly readable and engaging way that will increase the amount of indexed pages, increase keyword usage on your website, increase your search engine ranking, and ultimately drive website traffic.
Great Statistics That Prove Blogging Drives Website Traffic
- 80% of Readers are New Visitors: According to research, roughly 80% of all daily blog visits are new visitors: people who are interacting with your business for the very first time. Now the trick is turning all of these new potential customer/clients into repeat readers then customers/clients and hopefully repeat customers/clients. Researchers at Harvard found that by increasing repeat customers by just 5%, profits can increase anywhere from 25% to 125%.
- 53% More Traffic: Research shows that once you accumulate 51 blog posts (slightly less than one a week for a year) that blog traffic increases by 53%. After 100 posts, blog traffic increases by three times. After 200 posts, traffic increases by 4.5 times. And blog traffic equals website traffic.
- Daily Blogging Yields 5 Five Times More Visits: Studies show that sites that blog daily see roughly five times more website traffic than sites that blog weekly or less.
- Daily Blogging Yields 5 Four Times More Leads: Studies show that sites that blog daily see roughly four times more leads than sites that blog weekly or less.
- The Power of Social Media: Blogs with more social media followers get more traffic and more backlinks, thus increasing traffic.
- And More!
In order to take full advantage of blogging, you need to ensure your blogs are not only well-written and engaging, but also written for search engines. That’s where Adventure Web Interactive comes in.
SEO Marketing with Adventure Web Interactive
Adventure Web Interactive will develop and maintain a custom SEO marketing campaign for you that includes a custom-skinned blog and weekly blog posts, all in an effort to increase brand awareness and, most importantly, SEO. It takes experience and talent to convey your company’s message and mission while maintaining the right keyword density to help get Google’s attention; and that’s what you get when you partner with Adventure Web.
Each campaign also includes customized Twitter, Facebook, Google+, Pinterest, LinkedIn, and YouTube profiles.
Adventure Web can ensure that your website consistently ranks high above the competition in search engine results!
If you have any questions about Blogging or SEO, please contact Adventure Web Interactive by calling (410)-788-7007 or by clicking here today! For more information about web development, contact Adventure Web Productions now!
