Four Great Social Media Tips for 2019
With much of the year’s first quarter already past – how well has your company been keeping up with your social media and marketing goals? Staying on top of social media has become an essential step for businesses of all types. With the trends continually changing and new tools being added to each platform, it can be challenging to keep track of it all. Fortunately, we have four tips to help you get ahead of the social media game.
Make Use of Facebook Messenger
For small companies advertising on Facebook, it’s time to start considering messenger optimization. Messenger ads allow companies to send targeted ads to followers through a private chat. Not only does this allow for more specific advertising that helps drive more sales, but it will help alleviate the loss of traction as Facebook moves to a more private model.
Broadcast Events with Twitter
Twitter can be a tough arena for brands to enter. While there is room for sales and branding, it can be a time-suck when not utilized properly. With the development of new status update features, Twitter is on track to be far more useful as it will allow brands to advertise events better.
LinkedIn Live
While it’s still in Beta-testing, LinkedIn is moving towards its own take on the live video. With the success of programs like Instagram TV and Facebook stories, the company is bringing its business-targeted approach to the market. This new feature can be a great way to bridge distance and accessibility gaps for events, conferences, product announcements, Q&A’s and more. The current version allows for video to be shared with select individuals or an entire connection list.
Pinterest Improves Inclusivity
For many brands, it can be challenging to make sure you’re keeping up with your inclusivity. On platforms where the visuals are critical, it’s vital to ensure that the images you’re using represent as wide a range of people as possible. Not only are consumers aware of the need for inclusivity, but it helps widen your customer base. Pinterest’s new feature can help significantly! After noting that 60% of beauty related searches included a skin tone reference the company has added search features that include complexion data. Not only is this useful for those in the beauty industry, but it makes it easier for companies in every field to ensure they’re presenting a diverse image.
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