Facebook Optimization is Taking Another Hit; Can You Bypass it?
An average of 2-6.5% of content produced by company pages is actually showing up on your followers’ news feeds if you aren’t actively paying for it to be circulated.
You may be aware that Facebook doesn’t share your post with all of the people who follow or like your page. If you don’t know that, you’re probably wondering why you have 500 likes and 16 reached followers on any given post. An average of 2-6.5% of content produced by company pages is actually showing up on your followers’ news feeds if you aren’t actively paying for it to be circulated. This means that your ability to organically reach these people needs to be a refined skill; social media aggregation is, after all, something you hire professionals for. If you tend to your page yourself, or even if you run other aspects beyond daily postings, here are some quick tips to help battle Facebook’s selective system.
Respond to Customers
On your page, there might be a badge that tells customers how responsive you are to messages. Facebook rewards those pages that respond to clients within fifteen minutes. While this may seem absurd, Facebook also offers the ability to answer messages with automated ones, so your customers are never left hanging in the balance. They’re also working on a bot system, and your followers will have an AI messaging tool to speak to when you can’t immediately reach them. There’s reliable speculation that this will increase the number of times your page is viewed.
Address Complaints
Bad reviews? Concerns? Questions? Dedicate your time to answering these. Bad reviews should be met with politeness and questions about how you can improve. General inquires should be answered with concise solutions, or easy-to-understand tutorials. Your customers should come to your page and see that you’re active in the comments, working out issues. This will help out those who search out companies by how social they are.
Keep Your Content Sharable
A post that advertises something extremely specific and only pertinent to your company won’t get very far in terms of sharing. People like relatability, big news and helpful tips. A great recent example is all the companies who have been using Pokemon GO to their advantage, like posting tech support tips or even just explaining how it’s benefiting people. This means more people will click ‘Share’, which means more people will see it organically, because friend connections are a priority for news feeds.
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