Facebook News Feed Changes Could Affect Social Media Marketing Efforts
In an effort to make your News Feed “friendlier,” Facebook announced three major changes.
In 2014, just 2% of a company’s Facebook posts actually reached their fans and only 0.7% of those fans interacted with these posts. In January 2015, Facebook began filtering even more of your company’s posts from News Feeds. And very recently, Facebook announced even more changes to News Feed that have businesses asking the question “Is it even worth it anymore?”
Unfortunately, the answer isn’t very cut and dry. Yes, social media marketing with Facebook can still be an asset, but only if you are willing to put some money behind your efforts, because Organic Reach looks like a thing of the past. The future of Facebook marketing is Paid Reach: ads and boosted/promoted posts. This shift is even more apparent with Facebook’s latest News Feed changes.
Facebook News Feed Changes
In an effort to make your News Feed “friendlier,” Facebook announced three major changes:
- Can We Be BFFs? Facebook is going to start putting more emphasis on those users you interact with most. So if you constantly like pictures and posts from your best friend, you will continue to see his/her posts high in your News Feed.
- You Like That? Facebook is also going to start putting a lower priority on posts that your friends like or comment on. They’ll appear lower down in News Feed or not at all, which is bad news for businesses that relied on such organic reach to drive their social media marketing efforts on Facebook.
- You Again? Facebook has also announced that it will stop limiting seeing multiple posts from the same source.
“The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline,” said Facebook.
Does this mean the end for social media marketing on Facebook? No. But what it does mean is that businesses need to be smarter about how they market. It’s all about driving engagement with your fans. If you get them to engage, Facebook will continue to push your content to their News Feed. If you fail to drive engagement, your social media marketing efforts will fail to produce results.
“If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed,” said Facebook. “This update tries to make the balance of content the right one for each individual person. Overall, pages should continue to post things that people find meaningful and consider these best practices for driving referral traffic.”
Social Media Marketing with Adventure Web Interactive
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If you have any questions about the recent Facebook News Feed Changes or Social Media Marketing, please contact Adventure Web Interactive by calling (410)-788-7007 or by clicking here today! Our friendly staff is ready to answer any questions you may have and help you along your journey to a new website and new opportunities.
