Email Subscribe Forms: 3 Tips for Getting People to Sign Up
An email subscribe form is one of the most important components of your email marketing strategy. Your email content can be great, but it won’t mean anything unless you have a compelling form that generates subscribers. Email marketing continues to be one of the best ways to engage with consumers, and is especially useful because it’s easier to make conversions with people who are already signed up for your list. This underscores the importance of making your email subscribe form as strong as possible. Learn more about how to do this below.
Getting people to sign up for your email list is half the battle.
Email Subscribe Forms: 3 Tips for Getting People to Sign Up
Find the right quantity of information to request.
No one’s going to sign up for an email list if they have to fill out 10+ fields of information. On the other hand, only asking for an email address means you’re not getting potentially relevant information that can help you tailor your marketing and increase your conversions.
The key is to strike the right balance. If you’re finding that your email subscribe form isn’t generating the response you thought it would, consider removing some of the information requirements. Or, consider changing the format of some of the data points to a dropdown menu as opposed to a keyboard input. Adding a sentence about how you won’t share subscribers’ personal information may help encourage hesitant consumers to sign up.
Prioritize simplicity.
A simple and intuitive user experience informs all web design trends, and email subscribe forms are no exception. You want to ensure that no one has any trouble or confusion with using the form. The last thing you want to do is turn off a potentially subscriber when they were so close to joining.
Data entry fields should be clearly marked, and the subscribe button should be unmistakeable.
Get creative with the call to action.
Once you’ve read one email subscribe form call to action, you’ve read them all. That is, until you’ve read one you haven’t. This is a simple concept that you can really run with. Create a call to action that stands out from the pack. This will get people’s attention and will leave a great first impression. And we all know that it’s first impressions that count.
Email Marketing from Adventure Web Interactive
Adventure Web Interactive can help you take your email marketing campaign to the next level. Contact us or call us today at 410.788.7007 to learn how we can help you run a successful campaign!
