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Posts Categorized: AWP News

How important is SEO?

Advertising Age has provided further arguments on the importance of Search Engine Optimization (SEO) pointing out that it’s the most important way of building a company’s customer base. There are many different components to an optimized site, and we wanted to pass on some of them to give you an idea of what people mean when they talk about SEO.

Location, location, location goes social

We’re not letting any cats out of the bag by proclaiming that location-based social networking is the next big thing. Talking heads have been falling all over each other to declare location-based services such as Foursquare, Gowalla, Yelp, and Brightkite this year’s “Twitter.” However, it isn’t entirely clear how businesses can best utilize these networks. Despite this problem, there are things you can do to be ready when the corporate strategies come along.

Is your online advertisement effective?

t is no secret that the Internet is the newest, and some tend to think most powerful, medium in today’s advertising world. But who hasn’t been annoyed by the random moving pop-up or turned off by the obnoxious noisy banner or sent away by the continuous spam e-mails? I think we all have. Understanding the Internet’s power as an advertising medium is vital to a company’s marketing success, but you want to make sure it’s done the right way.

Economic growth mode is here and it’s time to invest!

It’s no secret that this has been one of the worst economic times in this country’s history and unemployment rates have risen to a scary peak. But we have good news; it’s bouncing back. Slowly but surely the United States economy is on the rise and with that comes more jobs and most importantly; more investment.

How effective is your e-mail marketing campaign?

We think it’s safe to say that in 2010, very few businesses don’t include e-mail marketing into their overall marketing campaign. It is overtly clear and has been statistically proven that e-mail is a solid modern medium, with the ability to reach a mass market in the most cost-efficient manner possible; nearly for free. But much like sales and business in general, marketing is highly dependent upon the art of building lasting relationships with customers, with even more emphasis on this in e-mail marketing.

Why connect Facebook with shopping?

Have you ever thought about how many people are on social networking sites, such as the infamous Facebook for example, at any given moment spanning the entire globe? Well think about it. Now consider the thought of your products being available to not only look through, but actually purchase, online while they’re in the middle of updating their status, checking out their best friends new pictures or stalking their significant other’s wall.

Check out Andrew G. Feinberg, M.D. Psychiatry!

Looking for a local psychiatrist? Andrew G. Feinberg, M.D. should be your first call! He has 25 years of clinical experience, with special interest and expertise in depression, bipolar disorder, anxiety disorders, and adult ADD.

Check out our newest website, Vote Tom Quirk for County Council!

Tom Quirk considers himself the leadership we need! With two young children attending public school and participating in rec programming in the county, Tom shares the priorities and concerns of local families. He believes in the quality of life issues that make southwest Baltimore County a great place to raise a family.

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