5 Tips For Creating Awesome Content on Your Website

Content is what describes who you are and what you do, and depending on your use of keywords, it determines your rank in search engines.

What makes great website content?  Well, the answer varies; website content is a very important part of Search Engine Optimization.  It’s what describes who you are and what you do to your clientele, and depending on your use of keywords, it determines your rank in search engines.  With messy content, clients may turn away from your business before even looking past your website’s index page.  So, what is content?  And how can you be sure you’re writing the best content?  Read on for a few tips.

1. Get to the point.

Content refers to what tells your clients what your business is all about.  It usually consists of an index page with a short description, an about page describing the history of your business, and a services page that lists what services you provide.  If you ramble or make this content flowery, it’s going to turn people away.  Most visitors aren’t interested in reading walls of text just to figure out what your business can do for them.  Get straight to the point, and don’t try to get creative.

2. Keep it simple.

Your writing needs to be accessible.  Long, college-level words are bad for readability, as they cause people to stop and focus on one word for too long.  You should write for scanners, who will merely skim the page for the information they need.  Short words, accessible language, and simple sentences are going to produce the best content.

3. Repeat yourself.

Because your website has many pages, people could enter your website from any of them–not just the index page.  So, when you’re writing content about your services, you should also reiterate what you’ve written on the index page.  You want people to become interested in your services with as few clicks as possible.  Always make sure it’s clear on each page who you are, what you do, and how you do it, regardless of the content matter itself.

Adventure Web Interactive can help you write the content you need for your website!

Keep up with our blog every week to learn about the latest social media trends and effective business content strategies–and check out our archive to educate yourself on recent tips and tricks.

We offer marketing solutions for you, including blog writing and social media management. That way, you don’t have to worry about posting the right stuff at the right time—we can do that for you while keeping a friendly and consistent relationship with you.  Contact us to see what we can do for your business today!

Follow us on Google+, Facebook, Twitter, LinkedIn, and Youtube for more information about website design and social media marketing.