3 Social Media Trends To Follow This Year
Follow these major social media trends ASAP!
As a company in 2018, it is essential that you are taking full advantage of social media to connect with your customers. Social media is constantly evolving, so your marketing strategies need to evolve as well. You need to know what platforms to use and how to use each platform effectively. Luckily, there are few social media trends you can follow so that you can improve your digital marketing strategy for the rest of the year.
Video Is Key
Video is one of the most popular forms of content being utilized on social media right now. Around 90 percent of social network service users share videos, so it is essential that you take advantage of it. You want to create video content that engages users within at least the first seven seconds. Make sure that your video content is mobile friendly since a large portion of consumers access social media from the phones.
The Younger, The Better
When trying to connect with consumers via social media, you want to focus on “Generation Z” which are people born between 1995 and 2012. Many Gen Z individuals are entering the workforce, so they have the potential to influence the future of social media. These individuals are popular on social media platforms such as Snapchat and Instagram. It is critical that you learn how to connect with these users and know what they want.
Live Streaming
A growing social media trend is live streaming, which is when people can connect with people in real-time through video. A wide range of social media platforms have their own form of live streaming services, so it is important that you take advantage of the service on a wide range of platforms. Live streaming is an effective way to reveal and showcase a product as well and answering questions from consumers. If you want to have a direct way to connect with users, then you need to start live streaming.
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