3 Social Media Marketing Trends That Are Dominating 2017
Following in the footsteps of others can be beneficial when it comes to social media, as keeping up with the rest of the pack makes it easier for you to rise in a competitive world.
We’re a good bit of the way through 2017. This year, social media marketing has shown some solid trends that could end up changing the way you do business. And, now that we’re almost halfway through the year, it’s time to take a look at what you can do to make your social media marketing more tailored to these trends. Following in the footsteps of others can be beneficial when it comes to social media, as keeping up with the rest of the pack makes it easier for you to rise in a competitive world. Here are a few tips that can guide you to your social media success.
Native Advertising
This concept is one that allows users to become aware of your service without being interrupted by an annoying ad. People on social media are becoming more cognizant of advertisement; they know it when they see it, and will often dismiss blatant ads as cumbersome and a nuisance. However, when you use native advertising, you won’t be stopping the social media user from experiencing their daily feed. For instance, a sponsored Google listing doesn’t take away from the search function experience. Your business is merely listed at the top of the page; it can give you more clicks, without being seen as intrusive.
Visual Marketing
Live feeds on platforms like Facebook, Twitter and Instagram are becoming more popular by the day. People love to tune into a broadcast real-time to see what you have to say. However, you have to stay interesting and modern. Graphic solutions are usually the way to go about this, because your audience is transforming into a collective visual learner. They love simple videos with captions that they can watch for a few seconds before moving on.
Personalization
People react better when they feel like they can relate to a business. For this reason, it’s often a smart idea to have a small group of people within your business address all of your social media inquires. They can make it as personable as possible–usually, a relatable and trendy tone is the best solution.
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