Last week, Facebook unveiled a new messaging service amid predictions that it will replace e-mail. Surprisingly, Facebook’s CEO, Mark Zuckerberg, denied this saying the new interface that will blend e-mails, instant messages (IMs), and simple message services (SMSs) will not be an “e-mail killer.”
A further look at Zuckerberg’s comments, reported in this article, suggest an ulterior motive for making such a pronouncement. He pointed out that many younger users no longer use e-mail because it’s so slow and formal and favor more conversational, instant messaging. So he may not want this service thought of as an e-mail replacement because of e-mail’s declining popularity.
In any event, Facebook’s new service will most likely be a force to be reckoned with. It is designed to compete with Yahoo’s Hotmail and Google’s Gmail services, and will probably either threaten or push those services. To learn more about these new social media and messaging services and how your organization should respond and adapt, contact us.