Here’s an interesting article on some search-engine optimization (SEO) basics. We can skip over the first part, because by this point, most people know the value of SEO. The essentials that the article mentions, though are very helpful.
- Architecture – the Website should be well laid out and clear in its design.
- Back links – search engines like authorities and having links to a site establishes its authority.
- Content – quality content and keywords need to be found throughout the site, not just the titles, headers, and metadata.
