Posts Tagged ‘social media marketing’
Thursday, December 30th, 2010
Two weeks ago, the news broke that one the most popular social media marketing (SMM) tools – Delicious – was on the chopping block. Last week, Delicious’s owner, Yahoo, announced it was looking to sell, not shut down, Delicious. And you may be asking why you should care.
To answer the “why,” Delicious is an effective tool for search engine optimization (SEO) and SMM. Every time someone bookmarks a Webpage using Delicious, that Webpage improves its ranking in Google. So businesses that focus on SEO will want Delicious to continue.
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Tags: Adverture Web Productions, Delicious, Delicious shut down, Google, Google ranking, page rank, Search Engine Optimization, SEO, SMM, social media marketing, Yahoo!
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Monday, December 20th, 2010
Microsoft made some headlines recently with the news that it’s latest browser – Internet Explorer 9 (IE9) – will allow users to prevent some sites they designate from tracking their online behavior. Obviously, this move is a boon for consumers and a set back for advertisers. As this article points out, there’s a longer history to this IE9 feature.
Microsoft considered adding this feature to an earlier version of Internet Explorer. However, pressure from advertisers dissuaded them from doing so. Now with federal regulators criticizing the aggressive online tracking efforts by advertisers, Microsoft’s action points to a growing climate of anit-advertising sentiment. (more…)
Tags: Adverture Web Productions, IE9, Internet Explorer, Microsoft, online ads, online advertising, online tracking, Search Engine Optimization, SEO, SMM, social media marketing, web behavior
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Friday, December 17th, 2010
Adventure Web’s own Gina Ramsey spoke this week to approximately 250 sixth and seventh graders at Baltimore Leadership School for Young Women. Gina was invited to speak at the charter school on the topic of safety and security on the Internet.
“There are so many dangers online to young people especially young women,” Gina said. “There’s no escaping the Internet, but there’s a way to be online and still be safe.”
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Tags: adventure web productions, ADVP, AWP, Internet, online safety, online security, social media, social media marketing, web design, web safety, web security, web sites, websites
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Friday, October 8th, 2010
Facebook is getting in on the location-based social networking act, with Facebook Places. If you have Facebook on your mobile device, you may have notice this new feature the last time your app updated. Facebook Places lets you let your network know where you are when you check in. Facebook’s blog post outlines the main features of Places.
Recommend your favorite businesses
Much like Four Square, customers can check in at their favorite restaurants, shops, etc. to help generate more business. Or, as Facebook suggests, people can tell their networks about a great bike/hike trail or art exhibit. Facebook Places also allows users to post status updates, so they can provide more info than just the location. (more…)
Tags: adventure web productions, Facebook, Facebook Places, Four Square, location based, social media, social media marketing, social networking, web site design
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Sunday, September 19th, 2010
As we predicted a couple weeks ago, when we first posted about Google Instant, there’s a lot of discussion about its impact on search engine optimization (SEO). For a quick review, Google Instant is a new feature in which Google returns results as you type. As this article points out, there’s still a lot to hash out when it comes to the influence of Google Instant on your SEO.
First, people are still finding out about and getting used to Google Instant. Users have the option of turning off Google Instant, which some are choosing, so the full effect may not be felt for a while. A knee-jerk reaction may not be appropriate in this case.
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Tags: adventure web productions, Google, Google Instant, google search, keywords, long tail keywords, optimize, search, Search Engine Optimization, SEO services, short tail keywords, social media marketing, website design
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Wednesday, July 28th, 2010
We’re not letting any cats out of the bag by proclaiming that location-based social networking is the next big thing. Talking heads have been falling all over each other to declare location-based services such as Foursquare, Gowalla, Yelp, and Brightkite this year’s “Twitter.” However, it isn’t entirely clear how businesses can best utilize these networks. Despite this problem, there are things you can do to be ready when the corporate strategies come along.
It’s easy to see why location-based networks are so exciting. We already have targeted advertising in which consumers see ads that will likely interest them based on their social media profiles. We’ve also seen how social media has become the new “word of mouth” where companies’ reputations are made and unmade. Because networks like Foursquare report a person’s location, each check in is a tacit recommendation of the business to the person’s network. The next step in targeted advertising are ads for businesses that appear when a person is near that business.
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Tags: adventure web, adventure web productions, brightkit, foursquare, gowalla, location based, social media marketing, social networking, targeted advertising, yelp
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Monday, February 15th, 2010
Every client desires their social media marketing strategy to create the ultimate “buzz” around their product, service, business or event. What may be a success or failure for one company could result in the exact opposite conclusion for another, simply verifying how incredibly different and customized each social media marketing strategy truly needs to be. In order to attract your target audience, the time and effort must be instilled in a strategy that is targeting exactly who you want to reach with as much potential pull as possible.
Think of it as a large technology puzzle. In order to create this necessary “buzz” a company needs all of the pieces of the social media marketing strategy to be in the box and strategically placed for success. This “buzz” requires more tools than just a simple blog or an online profile, but it encompasses the power of word-of-mouth marketing matched with a personal relationship that people truly value. Here we have created a check list of helpful “buzz” puzzle pieces that every company needs to include in their social media marketing mix for a profitable outcome.
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Tags: blogging, blogs, bookmarking, brand monitoring, branding, content aggregation, discussion boards, forums, microblogging, microblogs, online video, photosharing, presentaion sharing, ratings and reviews, rss feeds, social media benefits, social media marketing, social networking, tagging, widgets, wikis
Posted in AWP News | 4 Comments »
