What is more important to your business – followers or leads? Often in social media marketing businesses become so consumed with how many friends/fans/ followers they have on social media that they forget the most important aspect of social media marketing is converting those friends/fans/ followers into leads. To put it short, your social profiles function as touch points for your business to engage and interact with your target audience – they are not a final destination for your Internet presence. Your final destination on the Internet is your website that provides information about your products and services.
This article will provide you information on how to attract leads and not just followers to your website and business.
Yes, social media is a great way to build relationships with old, new, and potential customers but your website needs to be used to convince them to buy your products and services. Your social media is the appetizer. Your website is the main dish.
You want strong content on your website because you want to make sure the visitors to your website have reason to return to your products and services, not simply “Like”, “+1”, “Retweet” and “Repin” and be done with your brand. You want your business to be valued.
You can convert followers to leads by combining social media marketing with search engine optimization (SEO). This integration of both Internet marketing campaigns will make a more cohesive marketing strategy.
For example, SEO keywords will increase your Google ranking for your website. The more valuable your keywords, the more leads will come to your website, products and services. SEO keywords can also be used on your social media profiles to help draw in leads to your website.
With the right call-to-actions, lead form, and placing of your social media buttons, your business and website can gain the following and leads you desire. It just takes the right Internet marketing strategy. Adventure Web Productions is here to help you get there.
Adventure Web Productions is one of the few full service Internet development and web marketing companies in the Baltimore Metropolitan area. We specialize in affordable custom web design and development, software development, content management systems (CMS), database integration, e-marketing solutions, social media strategy and implementation, organic search engine optimization, pay per click campaigning. We offer solutions for every size business.
By combining the latest technologies with proven database architecture design, we are able to produce attractive, fast and efficient systems, which more than meet our clients’ needs. Our services are based on a flat rate with no hidden hourly cost. We offer several base packages that can be configured or modified to meet any company’s specific needs.
At AWP, we stand ready to help you fully unlock the full potential of the Internet. If you’re not successful, neither are we. We offer award-winning Web Development and services as mentioned in The Wall Street Journal, Baltimore Business Journal, The Daily Record, The Washington Times, CNBC, Merchant Circle, and other local and national news media.
Source: Do You Want Followers Or Leads?