Posts Tagged ‘small business’

Web Design Success for Baltimore’s Small Businesses

Wednesday, July 30th, 2014

Web Design Baltimore Small-BusinessThe web is a place of great diversity and great opportunity; businesses both large and small, from New York to Baltimore, can achieve enormous success through a strong online presence. Startups and small businesses especially have the potential to provide customers with products and personality that perhaps are more unique or engaging than larger businesses. However, small businesses may have to be more careful as to how they create and maintain their online presence, since they lack the copious resources and established customer base of larger businesses.

In particular, good web design is crucial to small businesses. As often as your customers have heard “don’t judge a book by its cover,” evaluation based on appearance is the only way on an Internet overflowing with websites. First impressions matter the most on the web. Your website’s design has only a split second to capture a potential customer’s attention. Anything from font to color can make the difference between a sale and a loss.

Here are several crucial factors for small businesses to keep in mind when planning their web design:

Quality over Urgency

Though you may be eager to begin implementing changes to your web design, it’s essential to know your needs before investing hours and effort in your website. Think about who your audience is. Consider their likely gender, age, and profession? Once you’ve developed an image of what your audience is like, you can tailor your web design to their needs and desires. If you know you have a female audience, you may consider using pastel colors on your website. An older audience will require a large, easy to read font. Bankers and lawyers may be more enticed by an austere website design than a playful one.

Budget and Company

Budget determines how much you your small business can invest in your web design efforts. It’s important to use your resources well by choosing an optimal web design company. Local web design companies will be both available for meetings and be in touch with the local scene. Additionally, the company should demonstrate quality work and dedication to small businesses; you need to know they will contribute enough time and talent towards improving web design.

Function over Form

Appearance does matter; but so does usability. Flashy or overcomplicated web design can give your small business personality and flair, but it may also confuse customers. The arrangement and appearance of information on a website must make it easy for customers to see what your website can do for them. Especially in the age of mobile, clarity is key.

Be Up to Date

If either your web design or information appears dated, customers—especially members of the younger generation—are likely to dismiss your small business. Like your products and posts, your web design should be fresh and modern.

If you have any questions about Web Design for Small Businesses, please contact Adventure Web Interactive by calling (410)-788-7007 or by clicking here today! For more information about web development, contact Adventure Web Productions now!


What are the benefits of SEO for small businesses in Baltimore?

Wednesday, February 12th, 2014

SEO best practices for Baltimore Web Marketing

Are you a small business owner in the Baltimore Metropolitan area? Are you searching for ways to increase your business visibility on the World Wide Web? Then it’s time to help your small business reap the benefits of SEO.

What is SEO?

SEO stands for Search Engine Optimization and using SEO will help you with day-to-day business management related to your company website. SEO is great for small businesses because web optimizing your website can help you create a user friendly business website for consumers and employees alike. Creating a user friendly website is known as a good on page SEO technique because the SEO can help your company website attract new customers and increase company growth twice as fast as a website without SEO.

To put it short, SEO will help your company website rank better in search engines so your target audiences can find your website, products, and services faster/ easier.

How do I know whether my SEO campaign is successful?

You know you have a successful SEO campaign if your business gains access to new business markets and economies. SEO techniques are not solely performed on your company website. SEO can be performed on Social Media platforms, as well as mobile marketplaces, to bring more web traffic to your company website. With good SEO optimization you will experience better conversion rates on your business website and have the opportunity to gain more customers and subscribers to your business products and services.

As the SEO improves your search engine rankings, your business will continuously build up its brand awareness. It’s important that your website reaches top positions on search engine rankings because consumers are more likely to trust your brand. With good SEO techniques, your small business can improve customer retention locally, while expanding nationally through best SEO practices.

Build a loyal fan base through SEO campaigns and you will gain a competitive edge.

It is important that you know SEO is a web-marketing tactic that needs to be continuously performed. For effective SEO marketing, you should always hire a web-marketing firm that specializes in SEO to prevent your company from missing great marketing opportunities.

Here is a list of benefits you will reap from SEO optimized web marketing:

  1. More business customers (even when your business is closed)
  2. Faster company growth

With good SEO campaigns, you will establish a better user experience while producing quality web content.

Adventure Web Interactive is here to improve your brand credibility through our effective Search Engine Optimization services. We will help your business website be recognized as relevant on top search engines such as Google. If your website provides what consumers are looking for in their web searches, your company will inevitably receive more business leads, close more sales and enhance overall business profitability.

Here at Adventure Web Interactive we make sure small businesses in Baltimore do not have poor web navigation, broken links or poorly optimized SEO web content. We know you need a 24/7 sales person and we are here to give you that. Your SEO optimized website will provide consumers relevant content that’s engaging so you can meet your bottom line.

Adventure Web Interactive is here to be your reliable Baltimore digital strategist. We will help your company cut through the noise and identify the influential power of your brand.

At Adventure Web Interactive, we stand ready to help you fully unlock the full potential of the Internet. If you’re not successful, neither are we. We offer award-winning Web Development and services as mentioned in Baltimore Business Journal, The Daily Record, The Washington Times, CNBC, Merchant Circle, and other local and national news media.

Have a look at our  web marketing solutions copy writing servicessocial media marketing, and email marketing services today.

For professional web marketing or web design services, fill out this quick form so Adventure Web Interactive can help you get more for your marketing dollars. We will get right back to you.

For professional full-service Internet development, hosting, and web marketing needs, contact Adventure Web Productions by calling (410)-788-7007 or by clicking here today! For more information about web development, contact Adventure Web Productions now!

Check us out on Facebook and Twitter as well!


3 Social Media Tips That Can Increase Your Company’s Leads And Profits

Thursday, December 22nd, 2011

Are you a small business looking to become a social media pro? If yes, we are here to help by giving you 3 social media tips that can increase your leads and profits. Read below to get started.

The Power Of Social Media

Did you know that the social network Facebook was the most searched term of 2011? It is true according to a study by Experian Hitwise. See the findings of the study here .

Since more social medias are becoming the most used searched terms, this has a potential to increase your company’s leads and profits. Use the following tips below to benefit from the power of social media:

Be Yourself

When we say be yourself, we do not mean the image you only put out to the public but some of your personal side. Facebook is a great space to share some of your personal interest, hobbies and personality to potential clients, clients and customers. People on social media really like the thought of “getting to know you better”. Post business tips from your specialization to be seen as an expert in your industry. Not only will people like you for who you are as a person but they will like you for products and services that can help them resolve personal and business issues.

Put Out Your Best Work

Make sure you use your social media platforms productively and wisely. You do not want to get lost in the communication world. Make sure you well balance out your social media efforts. To do this find out where your target audience mainly interacts on, when it comes to social media platforms. When you find out the social network you have the most potential to be most successful on, create a focus on that network and put out your best work.

Make Your Facebook Fan Page A Place To Gain Leads

Facebook is an excellent place to gain leads for your company because there is a good chance your target audience will regularly interact  with you and their friends alike. A friend’s influence goes a long way.   For more social media tips that can increase your leads and profits, read this article from

Here at Adventure Web Productions, we provide traffic to your website and increase your profits by truly utilizing all the crucial social media networks!  We can help get your company notice on all the main social media platforms.

For professional full-service Internet development, hosting, and web marketing needs, contact Adventure Web Productions by calling (410)-788-7007 or by clicking here today!   Check us out on Facebook and Twitter as well!

5 Great Reasons to Create A Company Blog

Tuesday, December 6th, 2011

Does your business have a company blog? If your business does not have a blog, there are 5 great reasons your business should be blogging. Read below to learn why.

Having a blog can benefit you beyond search engine optimization (SEO).  Having a company blog can help increase your company’s brand reputation and consumer loyalty to your brand.

The Power of Blog Content

A blog can allow you to be known as an expert in your industry by producing content on a weekly basis. If you provide customers and potential customers with new ideas and solutions to problems, they will build loyalty and trust in your brand. It does not matter if you are a small business or a Fortune 500 company. Providing informative and engaging content is tremendously powerful tool. It is constantly seen and can be sent to anyone in the world at any time. You can display links from your blog on every social platform you have for your company.

Useful tool for Sales Presentations

A blog is a wonderful platform to use for your business development and growth because it can make your sales presentation improve. Creating one to three articles a week for a blog allows you to stay informed on new technology and trends in your industry. This gives you the opportunity to be ahead of your competition. Since you are up to date on happenings in your industry, you gain the ability to explain why your products and services are the best in the industry to provide to clients and potential clients.

You Build Genuine Trust with Consumers

When you put helpful content on your company’s blog you build trust. Once you have trust with clients and potential clients, word of mouth will travel about how great your company services and products are for customers. These leads will convert to sales. Be sure that your content is easy to understand and teaches your readers useful facts.

To learn what are the two other reasons for creating a company blog as well as how to attract both price shoppers and value shoppers read this article from

Here at Adventure Web Productions, we provide traffic to your website and increase your profits by truly utilizing all the crucial social media networks!  We can do your company blogging for you!

For professional full-service Internet development, hosting, and web marketing needs, contact Adventure Web Productions by calling (410)-788-7007 or by clicking here today!

Check us out on Facebook and Twitter as well!

5 Ways to Build Up Your Facebook Fan Base

Friday, November 4th, 2011

Are you trying to build up your Facebook Fan Base? If yes, we are here to help you with five methods to build up your Facebook Fan Base. Read below to learn!

Roughly 64% of Facebook users are fans of at least one company. This is enough of an initiative for you to have a Facebook Company Page to gain loyal fans and increase your company’s profits. The objective is to have fans become involved with your updates, spread positive word of mouth about your business and become strong advocates on your company through the social network Facebook.

Here are five quick ways to start attracting fans to your Company page.

Link your Website and Online listings to your Company’s Facebook Page.

Facebook is a great tool for your company to utilize to display your existing website and directory listings. Make sure you display a prominent link to your Facebook company page to add credibility to your business and allow visitors to your page know that you are active in the social space. When fans “like” your Facebook page, they can take advantage of special offers that you post exclusively to your page.

Promote your Facebook Page to your Customers

If you are a small business, Facebook is a great tool to help you interact with your customers and benefit greatly from word of mouth advertising. Discover tactics that can help you communicate with customers every day. Most customers that have a positive experience with a company will want to connect with the company on a daily basis. Be sure to make it easy for customers to find you on social networks. Some great ways to help customers find your Facebook page is to put that you are on Facebook on receipts, state it on follow-up or reminder phone calls, state it on after-hours voice-mail messages, place it on your special offer emails and display it on print advertisement.

To learn more on building up your Facebook fan page, check out some of the social profiles Adventure Web Productions have created here.

For professional full-service Internet development, hosting, and web marketing needs, contact Adventure Web Productions by calling (410)-788-7007 or by clicking here today!

Check us out on Facebook and Twitter as well!

ADVP Recent Live Site Launches : The Real Dealz’s Live Site!

Friday, October 7th, 2011

Adventure Web Productions has recently launched The Real Dealz's Live Site!

Adventure Web Productions has recently launched The Real Dealz’ s new live site! The Real Dealz is a company that helps you find your favorite restaurant or check out the new one that everyone is talking about. Click to purchase, print the Real Dealz code, and enjoy a discounted gift certificate to one of your favorite restaurants.

Real Dealz is a small business that helps other small businesses in your area.  Real Dealz knows the value of a dollar and they are committed to finding the best Dealz around for you!

Check out the new website design at

5 branding tips for social media

Wednesday, January 5th, 2011

We came across this article from Entrepreneur magazine and wanted to pass it on.  It succinctly describes the ways small businesses can utilize social media to build their brands.  We’d like to make it more succinct by highlighting the main points.

  1. You can have one core social medium be your core destination, but make sure you’re present on multiple media to direct users to that core.
  2. Continually develop meaningful content to attract the attention of readers and search engines.
  3. Become an active participant in the blogs and fora that your target audience frequents.
  4. Engage the content of those who influence your target audience by commenting on their blog posts, retweeting their posts, and even introducing yourself if appropriate.
  5. Limit your self-promotional activity.  Helpful advice attracts potential customers; shilling will drive them away.

We hope these tips will help your social media marketing efforts in the coming year.  For more advice or assistance in developing your social media efforts, contact us.