Posts Tagged ‘Search Engine Optimization’

Recently Launched: MRP Company

Monday, May 23rd, 2011

M.R.P. Company, Inc._1306182805573

MRP Company is a full service international metal recycling company specializing in precious metal scrap, ferrous and non ferrous metals and the resale of computer equipment. Our main focus is servicing companies that recycle electronics. Having been in business since 1987 we have the expertise and experience to understand the needs of our customers in today’s challenging environment.

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Social Media Marketing and the Small Business Owner

Friday, April 22nd, 2011
"Is Social Media Marketing important to your business?"

"Is Social Media Marketing important to your business?"

If you are a small business owner, one thing is more than likely always on your mind; “how can I expand my business?” Well the answer might be simpler than you may have thought – Social Media Marketing.

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Everything You Need To Know About Google’s +1

Thursday, March 31st, 2011

Original article can be found at Mashable.com

Google’s announcement that it’s adding a “+1” button to incorporate sentiment into its search results raised a lot of questions not addressed in the company’s official announcement. We spoke with Google rep Jim Prosser about +1. Here are some of our questions answered. What other questions do you have about the new product?

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Adventure Web’s CEO, Craig Kahl, Featured in The Examiner

Friday, February 25th, 2011

This week Adventure Web Productions saw a familiar face on the Business & Finance pages of The Examiner—the CEO, Craig Kahl.  Gerry Hanlon, an Examiner business writer in Baltimore, wrote an article detailing Kahl’s relaxed, yet focused business philosophy.

Craig started Adventure Web Productions 13 years ago and since its inception he has always held strong to running a client-focused company. The CEO explained, “When I started Adventure Web , I made it a point to get to know every one of my clients. I still do. Whenever we hire someone new at Adventure Web, we make sure they know that their success – and ours – depends on the success of the businesses we serve.” Adventure Web’s team manages to keep over 900 clients at the top of the search engine optimization week after week. This constant success is made possible not by a swanky office space or downtown harbor views, but by a simple workspace with focused and results-driven workers.

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Essential SEO ABCs

Thursday, January 20th, 2011

Here’s an interesting article on some search-engine optimization (SEO) basics.  We can skip over the first part, because by this point, most people know the value of SEO.  The essentials that the article mentions, though are very helpful.

  • Architecture – the Website should be well laid out and clear in its design.
  • Back links – search engines like authorities and having links to a site establishes its authority.
  • Content – quality content and keywords need to be found throughout the site, not just the titles, headers, and metadata.

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What’s up with Delicious?

Thursday, December 30th, 2010

Two weeks ago, the news broke that one the most popular social media marketing (SMM) tools – Delicious – was on the chopping block. Last week, Delicious’s owner, Yahoo, announced it was looking to sell, not shut down, Delicious. And you may be asking why you should care.

To answer the “why,” Delicious is an effective tool for search engine optimization (SEO) and SMM. Every time someone bookmarks a Webpage using Delicious, that Webpage improves its ranking in Google. So businesses that focus on SEO will want Delicious to continue.

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Another view of IE9’s ad blocking

Monday, December 20th, 2010

Microsoft made some headlines recently with the news that it’s latest browser – Internet Explorer 9 (IE9) – will allow users to prevent some sites they designate from tracking their online behavior. Obviously, this move is a boon for consumers and a set back for advertisers. As this article points out, there’s a longer history to this IE9 feature.

Microsoft considered adding this feature to an earlier version of Internet Explorer.  However, pressure from advertisers dissuaded them from doing so.  Now with federal regulators criticizing the aggressive online tracking efforts by advertisers, Microsoft’s action points to a growing climate of anit-advertising sentiment. (more…)

Where’s Google going?

Tuesday, September 28th, 2010

All the hype over Google Instant has overshadowed Google’s efforts to take on Facebook with a social network of its own.  Many have seen this coming through Google’s acquisitions recently.  Now rumor has it that the network, Google Me, is coming this fall and far from being an alternative to Facebook, it will be a layer of social media features added to its existing products.

Why the change in direction? It may have something to do with Google’s social media failures over the last decade.  In light of this history, building off of established products may be the wiser strategy. The company’s recent acquisitions seem to have centered on gaming, so it will be interesting to see what the end result will look like.

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Searching for Google Instant answers

Sunday, September 19th, 2010

As we predicted a couple weeks ago, when we first posted about Google Instant, there’s a lot of discussion about its impact on search engine optimization (SEO).  For a quick review,  Google Instant is a new feature in which Google returns results as you type.  As this article points out, there’s still a lot to hash out when it comes to the influence of Google Instant on your SEO.

First, people are still finding out about and getting used to Google Instant.  Users have the option of turning off Google Instant, which some are choosing, so the full effect may not be felt for a while.  A knee-jerk reaction may not be appropriate in this case.

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Friday, August 20th, 2010

If your company’s blog is up and running and you’re regularly updating it with new posts, good job.  You’re optimizing your site and moving up in search engine results.  Now you’re ready for the next step:  getting links to your blog posted on other sites.  The more links there are to your site, the higher it will rise in search results. This article from Entireweb.com has a number of good suggestions for getting links to your blog.

  1. Pay for them.  The quick and easy way to generate links is to find appropriate online directories for your industry and purchase a listing in them.  If you’re unwilling or unable to spend this money, there are other options that are free but require more effort.
  2. Add video.  Search engines like sites with video (and videos give you the opportunity to list your keywords again in the metadata), and there are online directories dedicated to sites with video.  (Okay, you’ll have to pay for some of these too.)
  3. Participate in other blogs.  If you find other blogs similar to yours, comment on the posts and include a link to your blog as part of your signature.  First, you’ve created a link to your blog elsewhere.  Second, you’ve opened the door for readers of the other blog to increase traffic to your site.  Third, if readers see you as an authority, they’ll create their own links to your blog.

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