Posts Tagged ‘online video’

They’re all a-Twitter

Thursday, September 23rd, 2010

If you’ve visited Twitter’s home page lately, you’ve probably noticed the announcement about a new Twitter on the way, or you may have heard about it on radio or TV.  As you can see on this page, what you’ll find on the new Twitter is a different layout.  The familiar column on right side with follower/following info, trending topics, and hashtags is expanding to approximately the same width as the column with your tweets.  Clicking on a tweet opens a window over the right column displaying the profile and recent tweets of the tweeter or any photos or videos embedded within the tweet.  Here’s what this means for your social media strategy.

  • Users can now view tweet content right on Twitter, which may result in reduced traffic to your site.

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What To Include In Your Social Media Marketing Strategy?

Monday, February 15th, 2010

Every client desires their social media marketing strategy to create the ultimate “buzz” around their product, service, business or event. What may be a success or failure for one company could result in the exact opposite conclusion for another, simply verifying how incredibly different and customized each social media marketing strategy truly needs to be. In order to attract your target audience, the time and effort must be instilled in a strategy that is targeting exactly who you want to reach with as much potential pull as possible.

Think of it as a large technology puzzle. In order to create this necessary “buzz” a company needs all of the pieces of the social media marketing strategy to be in the box and strategically placed for success. This “buzz” requires more tools than just a simple blog or an online profile, but it encompasses the power of word-of-mouth marketing matched with a personal relationship that people truly value. Here we have created a check list of helpful “buzz” puzzle pieces that every company needs to include in their social media marketing mix for a profitable outcome.

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