Microsoft made some headlines recently with the news that it’s latest browser – Internet Explorer 9 (IE9) – will allow users to prevent some sites they designate from tracking their online behavior. Obviously, this move is a boon for consumers and a set back for advertisers. As this article points out, there’s a longer history to this IE9 feature.
Microsoft considered adding this feature to an earlier version of Internet Explorer. However, pressure from advertisers dissuaded them from doing so. Now with federal regulators criticizing the aggressive online tracking efforts by advertisers, Microsoft’s action points to a growing climate of anit-advertising sentiment.
Because Microsoft is offering the feature to other browsers, other popular browsers could implement it as well. As this doesn’t affect search engine optimization (SEO) or social media marketing (SMM), it may be better to adjust your online marketing budget to these activities rather than online ads. For more on SEO, SMM, and how they can benefit your business, contact us.